The growth of plant-based foods is instead largely driven by health concerns. Almost half of consumers are buying veggie burgers because they think it’s better for them, according to a March Datassential report. GFI said there are health benefits to cellular agriculture. Unlike conventional meat, these products will be free of fecal contamination and won’t require antibiotics, thereby not contributing to human antibiotic resistance. But neither of these are the typical health-related drivers, like avoiding saturating fat and cholesterol and losing weight.