With 70 issues released each year, Datassential’s TrendSpotting Report series turns you into the trend expert, giving you real-world context for every step of the product development process, from ideation to marketing to reconcepting. You won’t find another industry resource covering these topics with this detail, all combined with Datassential’s unparalleled market research and industry insights. And it’s all searchable in Datassential’s SNAP – data and research on every trend, dish, and flavor you can imagine is only a click away.


    Support or replace your immersion tours around the country with Dine Around. These are the trends to know in a single market, ready to inspire your next product or concept.


    The easiest way to understand trends – six trends every month, complete with data and real-world context. Plus keep an eye on the industry with our monthly news roundup.


    Understand the industry concepts behind the trends and you’ll discover new ideas and ways to market and position products and menu items.


    Truly understand global flavors, with U.S. menu examples and a full page of demographic data on dishes, flavors, and ingredients from countries and regions around the world.


    No other industry resource covers the global chain restaurant scene like International Concepts, with issues covering both single countries and menu categories.


    Ask us about subscribing to Datassential’s free industry TrendSpotting Report, a monthly resource covering the latest market research, trends, and concepts.
    View past editions here.

  • TIPS

    The most in-depth trend report in the industry, covering eight trends across Datassential’s Menu Adoption Cycle, from the cutting edge to the well-known, with extensive consumer and operator data on both retail and foodservice.

For a trial issue, pricing information, or to begin your TrendSpotting subscription, contact:
Datassential Senior Publications Manager Mike Kostyo