The world of food is constantly changing, and the speed of that evolution is only getting faster. Even the most innovative food brands are constantly reexamining their response to and adoption of growing technology and changing consumer preferences. Some brands are more successful than others, but the reasons for that success aren’t always obvious—or easy…
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There is nothing quite like hearing a song that gets you moving and yelling, “This is my jam!”
Just like everything else in our lives, COVID-19 has changed the way consumers feel about brand loyalty and brand affinity. Your “regulars” may not have been back to visit since March, or perhaps you have a new budding fan base among essential workers exploring new dining options while working through the pandemic.