Retail/CPG

Copy copy copy.

Foodservice

Copy copy copy.

Operator

Copy copy copy.

This question sounds basic, but it’s fundamental for all brands seeking to optimize or improve. There are a number of research tools you can use but understanding Attitudes & Usage is the best start. We’ve conducted thousands of A&U studies and can target the key nuances that deliver the most actionable insights for your brand.

Datassential’s ROCKET category management tool goes beyond just A&U to deliver a complete picture for manufacturers including: path to purchase, applications and innovation opportunities.

Hypothetical case study + results

Whether you’re marketing salad dressing to consumers at shelf in grocery or on the menu in foodservice, you must understand not only the correct variety but also the right number for the line in that complex category. A TURF study opens a valuable window into the buying behavior of your customer and gives you precise direction to focus your resources.

For manufacturers, our Sales Optimizer tool uniquely delivers the data to your field team for use while meeting with customers. Imagine being able to plan the perfect assortment real-time using quantifiable consumer data – that’s the Optimizer tool in action.

Hypothetical case study + results

New product development is the key to success in today’s marketplace – and there is no shortage of ideas to solve it. However, very few (if any) of these concepts succeed on the timeline you need. Datassential’s Horizon testing unearths these diamonds in the rough and tells you which ideas consumers believe will deliver results NOW. It also dimensionalizes the volume forecast and provides guidance on route to market.

Hypothetical case study + results

There are so many ways to measure brand performance. If only you could find one way to get a read on the key metrics? Datassential’s BRANDcheck measures awareness, engagement, affinity and media to give you a complete picture of your brand in the marketplace.

You’ll also use the Brand Funnel to understand where you’re losing customers along their journey and understand where to allocate marketing resources to retain them.

Hypothetical case study + results

Are you targeting the right buyers with the most efficient tactics available? Segmentation helps you understand the universe of prospective customers by clustering them into like groups by demographics or behavior. Done correctly, this is a game-changer for brands that have not done the work before or believe the marketplace has changed significantly over time.  

Hypothetical case study + results

Before you ideate, you must understand where to focus your energy. Datassential Digsites use specific marketplace analysis to pinpoint profitable potential innovation opportunity areas. This needs assessment also provides prioritization of specific segments so you’ll know where to start mining first.

Hypothetical case study + results

Answer any question

Around the world

Research without limitations. Access unmatched insights from the minds of consumers and operators across 130 countries with full language support. Datassential’s custom research capabilities provides unparalleled access to consumers and foodservice decision makers anywhere.

We will help you design the perfect study shaped by your needs. Our wealth of food knowledge, expertise, and experience ensures the right questions are asked and paired with the ideal approach to get you exactly what you need.

Every study is backed by the expertise of over 2,000 studies spanning every category, topic, and channel.

The perfect study for you

We will help you design the perfect study shaped by your needs. Our wealth of food knowledge, expertise, and experience ensures the right questions are asked and paired with the ideal approach to get you exactly what you need.

Every study is backed by the expertise of over 2,000 studies spanning every category, topic, and channel.

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More from the Datassential Custom Research Suite
More from the Datassential Custom Research Suite