Thousands of foods,

beverages, spices, and

ingredients

Access consumer ratings in an instant

Find the right

target

Analyze any item by gender, generation, region, ethnicity, and more

The Menu Adoption 

Cycle

Quickly see where any food or flavor falls in its lifecycle, from Inception through Ubiquity.

Learn more

Thousands of foods,

beverages, spices, and

ingredients

Access consumer ratings in an instant

Find the right

target

Analyze any item by gender, generation, region, ethnicity, and more

The Menu Adoption 

Cycle

Quickly see where any food or flavor falls in its lifecycle, from Inception through Ubiquity.

Learn more

Consumer

data in

no time

Quickly search for any food or spot flavors by category. When you pull up the FLAVOR’s dashboard, you’ll immediately see the percentage of consumers that know, tried, and love a flavor. Take a deeper dive into the data – simply scroll down further and you’ll find a breakdown of demographics from gender to household income and even the consumers who frequent certain chains or use products. It’s so easy.

Innovate

with

confidence

Quickly search for any food or spot flavors by category. When you pull up the FLAVOR’s dashboard, you’ll immediately see the percentage of consumers that know, tried, and love a flavor. Take a deeper dive into the data – simply scroll down further and you’ll find a breakdown of demographics from gender to household income and even the consumers who frequent certain chains or use products. It’s so easy.

Search

any

way

What flavors should you use when targeting a certain demographic? In need of something spicy and innovative for a dish, but don’t know where to start? Search for ingredients by looking for the consumers that already know and love them. Or choose from 12 categories, including snack foods, ethnic, brands, alcoholic beverages, and more. Filter down further within these categories to very specific items. For example, you could look for just frozen treats under desserts or Mediterranean dishes under the ethnic category. You can even search for foods based on where they fall on the Menu Adoption Cycle (MAC). Finally, check out the kind of consumers that are shopping for a flavor by where they shop. Do shoppers of Whole Foods know or love a sauce as well as those who shop at Kroger?

DO

MORE

BETTER

  • Track consumer interest on thousands of flavors and ingredients from Inception through Ubiquity
  • Measures affinity, awareness, and consumption
  • Tracks flavors quarterly
  • Shows where each flavor falls on the Menu Adoption Cycle
  • Breakdown data by gender, generation, ethnicity
  • Norms – not just numbers
  • No more trying to resize data images to fit your presentation. Fit it into that presentation with ease: Export results to a PowerPoint and CHOOSE your desired aspect ratio
  • FLAVOR data appears directly in food profiles on SNAP!