Ask anything you need to know about any foodservice category
Refine your approach
Hone your initiatives with category specific insights
On-demand insights
Get category insights when needed ROCKET™ runs every month
Cover any question
Ask anything you need to know about any foodservice category
Refine your approach
Hone your initiatives with category specific insights
On-demand insights
Get category insights when needed ROCKET™ runs every month
Uncover critical category insights
Design your best-in-class category management strategy with customized feedback from 1,000 operators for your specific category.
Do it with the most comprehensive insights for any foodservice category – from how operators buy to the new solutions they desire

Uncover critical category insights
Design your best-in-class category management strategy with customized feedback from 1,000 operators for your specific category.
Do it with the most comprehensive insights for any foodservice category – from how operators buy to the new solutions they desire

Refine your marketing and targeting
Hone your marketing and targeting with insights spanning all segments of foodservice – restaurants, healthcare, education, and beyond.
Use ROCKET™ insights to propel your most vital category management initiatives.
Refine your marketing and targeting
Hone your marketing and targeting with insights spanning all segments of foodservice – restaurants, healthcare, education, and beyond.
Use ROCKET™ insights to propel your most vital category management initiatives.

Any question you need answered
Answer any question you have about any foodservice category. ROCKET™ covers questions across three key areas as well as full custom question support to get you the answers you need:
Path to purchase | Application | Innovation | Custom



Any question you need answered
Answer any question you have about any foodservice category. ROCKET™ covers questions across three key areas as well as full custom question support to get you the answers you need:
Path to purchase | Application | Innovation | Custom



Track operator sourcing
Understand where operators turn to source products. Uncover category specific sourcing channels including distributors, alternate channels, and capture.
Track operator sourcing
Understand where operators turn to source products. Uncover category specific sourcing channels including distributors, alternate channels, and capture.

Map critical
purchase drivers
Dig into a category and understand the most important attributes, requirements and the difference makers driving purchase decisions.
Map critical
purchase drivers
Dig into a category and understand the most important attributes, requirements and the difference makers driving purchase decisions.


Identify whitespace
Get into the minds of operators and understand their motivations. Identify high impact operator need states to determine your whitespace opportunities.
Identify whitespace
Get into the minds of operators and understand their motivations. Identify high impact operator need states to determine your whitespace opportunities.


Category surveys launch every month
To participate in next month’s wave, please let us know by the second Friday of the month. We’ll develop your industry-standard Rocket™ survey with over 20 key metrics, plus up to five custom questions of your choice.
Category surveys launch every month
To participate in next month’s wave, please let us know by the second Friday of the month. We’ll develop your industry-standard Rocket™ survey with over 20 key metrics, plus up to five custom questions of your choice.