With more than 1,000 foodservice operator studies conducted during the past decade, Datassential is the industry's most reliable source of decision maker feedback.
OPERA™ is the only foodservice research panel that delivers unbiased feedback across a broad sample base. Other research companies have been known to solicit operator surveys via loyalty databases and publication mailing lists – inherently biased sources that can lead to dangerously unrepresentative feedback.
Good research requires accurate data, which is why we’ve built OPERA™ from the ground up solely for the purpose of conducting foodservice research – safeguarded from the respondent skews that plague other agencies.
With over 30,000 purchase decision makers, Datassential’s OPERA™ panel offers unprecedented unparalleled access to the opinions that matter most.
Whether your target is QSR, fine dining, or healthcare, OPERA™ is there to answer your business questions. OPERA™ panelists are available for any data methodology – online surveys, focus groups, in-stores tests, and more.
Verified On-Site. OPERA™ panelists are double-opted into the panel, and each is profiled and then phone-verified at their place of employment. Furthermore, re-verification takes place around the year – so we keep track of people who change jobs, switch employers, or even leave the industry entirely; we worry about it so you don’t have to.
Datassential’s senior research managers have each worked on hundreds of foodservice operator studies across a vast array of categories. Our foodservice experience includes:
|Frozen entrees||Dispensed beverage||Desserts||Oils & Shortenings|
|Pizza||SS & bulk beverage||Frozen treats||Soup bases|
|Appetizers & sides||Juices||Breakfast bakery||Dry mix|
|Soup||Coffee & tea||Snack foods||Cheese||Meat & poultry||Soft drinks||Dessert inclusions||Breakfast meats|
|Seafood & shellfish||Ethnic sauces||Nuts||Packaging|
|Produce||Jams & jellies||Deli meats||Condiments|
|Breakfast cereal||Creamers & sweeteners||Pasta||Disposables|
|Tomato products||Milk & dairy||Egg products||Portion control|
|Dressings||Spices & seasonings||RTE sandwiches||Speed scratch|
|Pickles & relish||Ethnic foods||Handheld foods||Cooking equipment|
We believe great insights require a "do whatever it takes" approach to data analytics. So you’ll never be charged extra for "special analysis" – because we already view that as part of our core job.
Whether it’s market segmentation, conjoint simulation, max-diff, or hierarchical TURF, we’ll always go the extra mile to strengthen your insights.
For more information, please contact
Mark Didomenico at firstname.lastname@example.org