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Chain Benchmarking

Measure Success Factors and Deliver What Consumers Want

Decode success factors among 250+ top restaurant, c-store, and grocery chains

Track Brand Health

Keep a pulse on critical metrics from performance at each stage of the brand funnel to NPS and LTO ratings.

Benchmark the Competition

Stay on top of how competitor brands and LTO items are performing with key customer segments and demographics.

Build Consumer Profiles

Determine strengths and weaknesses for flavors, ingredients, and 100+ other key attributes among subsets of consumers.

Optimize Positioning

Understand how specific consumer groups visit and evaluate brands.

Drive Smarter Growth

Optimize overall brand performance by addressing each stage of the customer journey.

Enhance Menu Offerings

Identify menu opportunities and leverage the latest consumer ratings to build retention and create a better customer experience.

Build Your Brand With Data

Find new growth opportunities with the industry’s most extensive customer experience and brand performance data for hundreds of the top US restaurants, c-stores, and grocery chains.

  • Access 100+ performance metrics that measure every aspect of the consumer experience, including food, service, ordering, and ambiance
  • Decode specific success factors including consumer sentiment, location strategy, LTO activity, and more

Request A Demo

Build Your Brand With Data

Find new growth opportunities with the industry’s most extensive customer experience and brand performance data for hundreds of the top US restaurants, c-stores, and grocery chains.

  • Access 100+ performance metrics that measure every aspect of the consumer experience, including food, service, ordering, and ambiance
  • Decode specific success factors including consumer sentiment, location strategy, LTO activity, and more

Request A Demo

Datassential Product Screenshot

Gain Competitive Intel

Uncover actionable insights to boost the performance of products and build more market share.

  • Identify where any given brand’s competitors are gaining traction to help refine positioning and messaging
  • Understand why consumers are drawn to one brand over another
  • Assess menu gaps and strengthen your go-to-market strategy

AI-Powered Benchmarking

Powered by AI and leveraging location-level, first-party pricing, our competitive menu pricing solution gives restaurant chains an unparalleled look into price variations across brands and menu items over time.

  • Browse data across 90,000 location-specific major restaurant brand menus each month and growing
  • Examine pricing strategies across major competitors — by brand, item, or basket of goods, and by region, state or even street-level
  • See how these strategies change over time
  • View and customize easy-to-read dashboards

Request A Demo

AI-Powered Benchmarking

Powered by AI and leveraging location-level, first-party pricing, our competitive menu pricing solution gives restaurant chains an unparalleled look into price variations across brands and menu items over time.

  • Browse data across 90,000 location-specific major restaurant brand menus each month and growing
  • Examine pricing strategies across major competitors — by brand, item, or basket of goods, and by region, state or even street-level
  • See how these strategies change over time
  • View and customize easy-to-read dashboards

Request A Demo

250 +

restaurant, c-store, and grocery chains tracked

100 +

brand and item attributes rated

Don’t miss out on the next big thing

Our clients were early to market with Gochujang, Salted Caramel, Turmeric, and Kale.

 

Request A Demo