Brand Health Metrics and Benchmarks for Restaurants, C-Store and Chains

Track Brand Health

Keep a pulse on critical metrics from performance at each stage of the brand funnel to NPS and LTO ratings.

Benchmark the Competition

Stay on top of how competitor brands and LTO items are performing with key customer segments and demographics.

Build Consumer Profiles

Determine strengths and weaknesses for flavors, ingredients, and 100+ other key attributes among subsets of consumers.

Optimize Positioning

Understand how specific consumer groups visit and evaluate brands.

Drive Smarter Growth

Optimize overall brand performance by addressing each stage of the customer journey.

Enhance Menu Offerings

Identify menu opportunities and leverage the latest consumer ratings to build retention and create a better customer experience.

Build Your Brand With Data

Find new growth opportunities with the industry’s most extensive customer experience and brand performance data for hundreds of the top US restaurants, c-stores, and grocery chains.

Access 100+ performance metrics that measure every aspect of the consumer experience, including food, service, ordering, and ambiance
Decode specific success factors including consumer sentiment, location strategy, LTO activity, and more

Request A Demo

Build Your Brand With Data

Find new growth opportunities with the industry’s most extensive customer experience and brand performance data for hundreds of the top US restaurants, c-stores, and grocery chains.

Access 100+ performance metrics that measure every aspect of the consumer experience, including food, service, ordering, and ambiance
Decode specific success factors including consumer sentiment, location strategy, LTO activity, and more

Request A Demo

Gain Competitive Intel

Uncover actionable insights to boost the performance of products and build more market share.

Identify where any given brand’s competitors are gaining traction to help refine positioning and messaging
Understand why consumers are drawn to one brand over another
Assess menu gaps and strengthen your go-to-market strategy

250 +

restaurant, c-store, and grocery chains tracked

100 +

brand and item attributes rated

“Datassential continues to stand out as a company that provides valuable solutions and incredible support to our organization, and the industry as a whole, and for that we are very grateful.”

– Monin

“Datassential’s syndicated data products are so easy to use and navigate! They have provided our teams with tremendous insights that have helped our company make key business decisions and deliver value-added solutions to our customers.”

– Clemens Food Group

“Datassential is an integral partner to our Marketing and R&D teams. The breadth and depth of their Food & Beverage trend data, and the support their teams provide, is unparalleled in our industry, and has helped our company’s innovation efforts tremendously.”

– BIMBO Bakeries USA

“An effective marketing insights and data provider needs to have credible information, an extensive research panel, and attentive customer service. Whether it was their COVID-19 research, trend webinars, or their easy-to-use SNAP platform, Datassential has all of the tools that our company needs and always finds new ways to exceed our expectations – every time.”

– Illes Foods

“Datassential’s tools are best-in-class, and we rely on their full suite to develop winning new concepts faster and more effectively. Backed by Datassential’s data & insights, our innovation process delivers great results for our Operators and their Consumers. Datassential is not just a vendor; over the past 15 years of working with them, I’m proud to consider them part of my team.”

– T. Marzetti Co.

Don’t miss out on the next big thing

Our clients were early to market with Gochujang, Salted Caramel, Turmeric, and Kale.

Request A Demo

Solutions

Resources

Company

Analyze Chain Performance with Data Driven Brand Tracking

Decode success factors among 250+ top restaurant, c-store, and grocery chains

Track Brand Health

Benchmark the Competition

Build Consumer Profiles

Optimize Positioning

Drive Smarter Growth

Enhance Menu Offerings

Build Your Brand With Data

Build Your Brand With Data

Gain Competitive Intel

“Datassential continues to stand out as a company that provides valuable solutions and incredible support to our organization, and the industry as a whole, and for that we are very grateful.”

– Monin

“Datassential’s syndicated data products are so easy to use and navigate! They have provided our teams with tremendous insights that have helped our company make key business decisions and deliver value-added solutions to our customers.”

– Clemens Food Group

“Datassential is an integral partner to our Marketing and R&D teams. The breadth and depth of their Food & Beverage trend data, and the support their teams provide, is unparalleled in our industry, and has helped our company’s innovation efforts tremendously.”

– BIMBO Bakeries USA

– Illes Foods

– T. Marzetti Co.

Don’t miss out on the next big thing

Our clients were early to market with Gochujang, Salted Caramel, Turmeric, and Kale.