With trends continuing to move at a faster pace, our team of data scientists and food industry researchers enable you to identify and monitor cutting-edge foods, ingredients, and concepts before they become mainstream.
Whether you want to understand the popularity of plant-based eating among a specific demographic or uncover the latest trends in alcoholic beverage, we have the answer.
Know where a food, flavor, or ingredient is on the trend curve and when it is ideal for your audience with Datassential’s proprietary Menu Adoption Cycle (MAC).
A trend’s life is defined by where it shows up on the MAC — starting with Inception at fine dining restaurants and eventually finding its way to Ubiquity in mainstream supermarket shelves and beyond.
Unlock limitless moments of inspiration and fuel your innovation with the largest library of menu examples at your fingertips.
Engage more effectively with customers using market-level insights and data to inform your strategy. Infuse empathy into your approach by researching consumer-specific and operator-specific needs and concerns that could impact your business — get the 30,000 foot view or hone in on each industry segment.
food profiles for instant download
foods and flavors tracked for experience & affinity
years of menu trends history