Skip to Main Content

Privacy Policy

Effective Date: May 12, 2022

Datassential, which includes Datassential, Inc. and its subsidiaries, divisions, and affiliates (collectively, “Datassential” or “we”) are committed to protecting your privacy.

This Privacy Policy explains our personal information gathering practices in connection with personal information we receive both online (through our websites, SNAP!, datassential.com, and our mobile  applications – please note that reference to “website” in this privacy policy should be read to include “applications”) and offline (e.g. via the phone, conferences, and other correspondence).    While this Privacy Policy describes how we treat personal information in this regard, please be aware that additional terms and conditions may apply to other services and products we offer. This Privacy Policy does not apply to personal information or sensitive personal information we process as a service provider (please note the reference to “service provider” in this privacy policy means “processor” or “subprocessor”).

If you have questions, concerns, or grievances regarding this Privacy Policy, please contact our Privacy Officer at privacy@datassential.com or 888-985-3220.

  1. WHAT PERSONAL INFORMATION IS COLLECTED? 

We may collect and process the following personal information about you:

(a) Information and identifiers about you. Your name, company name, your company title, address and contact details (business and/or personal), email address, demographic information, the Datassential products and brands you are interested in and your marketing preferences, Datassential events which you have attended or signed up for, and any information you provide to us voluntarily such as through forms you fill in, when you attend our conferences or webinars, or when you contact us. If you register for an account on our website, we will collect information about your account, including your username.

(b) Commercial information, details of your transactions and payment details. Your order details, and payment details used to purchase our products and services, billing address, shipping address, tax exempt status, credit or debit card number and expiration date, account information relating to other payment services, and billing information. For some of our products, we collect information regarding how you use the product.

(c) Our interactions with you.  We may keep a record of any interactions and correspondence between us such as calls made to us, any interactions you have with our representatives, and any interactions with us or posts that refer to us on social media.

(d) Survey information. If you complete optional surveys that we use for research purposes, we shall collect the information provided in the completed survey.

(e) Your use of our websites, including your internet and network activity. When you access our website, we will collect your IP address, which is a number assigned to your device when you connect to the internet, and other identifiers. As part of the protocol of the internet, web servers can identify your computer by its IP address. In addition, web servers may be able to identify the type of browser, type of computer you are using, your device ID, and  geolocation. Datassential collects IP addresses and related information for the purposes of system administration, to assess the traffic of our websites, and to maintain and improve our websites.

(f) Cookies and other information from tracking technologies.  Datassential and third parties may use a variety of technologies that collect information automatically, including cookies, web beacons, flash cookies, and logging. For example, we use Google Analytics to help us understand how our customers interact with the websites—you can read more about how Google uses your information here: https://policies.google.com/privacy. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. It is important to understand cookies and web beacons:

Cookies. A cookie is a small text file that is sent to your browser when you access a website, including our websites. We and the third parties described below may use session cookies. A session cookie is available only during the course of the browser session; the information is not sent to or stored on a computer’s hard drive. Closing the browser or logging off will invalidate the session cookie. We and the third parties described below may also use machine cookies, which do remain on a computer hard drive and gather information, sometimes over time and across websites. If you do not wish us to place cookies, you may set your browser to refuse some cookies, or to alert you when cookies are being sent. If you do so, please note that some parts of the website may then be inaccessible or may not function properly. Information on deleting or controlling cookies can be found at www.aboutcookies.org.

Web Beacons. “Web beacons” or “tracking pixels” are electronic images, tags, or scripts that allow a website to access cookies and among other things, help track general usage patterns of visitors to a website. Web beacons can recognize certain types of information, such as cookies, time and date of a page view, and a description of the page where the web beacon is placed. We and the third parties described below may use web beacons to compile information regarding your use of our websites.

(g) Inferences about you.  We collect information about your preferences, characteristics, predispositions, behavior, or other trends that help us identify which products you may be interested in.

  1. WHO IS COLLECTING THIS PERSONAL INFORMATION?

Datassential collects the information described above from you, your agents, our distributors, our other customers, your employer, service providers, your financial institution, government entities, data analytics and third-party data providers, publicly available sources, our affiliates, and social media networks. This information is collected via our websites, products, search technologies and other offline channels. In the case of third-party features such as advertising, co-branded areas, or links to other websites, such third parties may also collect information. You should review the applicable privacy policies of these third parties before providing personal information. Datassential is not responsible for any actions or policies of such third parties.

  1. USE OF PERSONAL INFORMATION.  

Datassential may use your personal information, including sensitive personal information, for the purposes described below. Datassential may also use your personal information and sensitive personal information for any additional purpose that you consent to, that Datassential notifies you of at the time of collection, or is otherwise permitted by law.

(a) To provide our products and services. To provide our customers with our services, and to enable you to explore and purchase products, to supply, distribute, or use services (e.g. on our websites), to collect payment, to set up or verify an account for you, to provide customer service, and to enable us to identify you as a user of our products and services.

(b) To communicate effectively with you and conduct our business. To provide you with administrative emails, to correspond with you when you register to receive information, to communicate with you, including posting a comment on our social media channels and to inform you of changes. We will also communicate with you to provide customer support and in relation to inquiries.

(c) For research and development purposes. When you participate in a survey or we gather demographic information about our user base, we analyze trends about our users based on information they provide and their interactions with us. We also use certain personal information to improve our website, products, and services.

(d) To provide you with marketing material. To promote our services, notify you about new products and services, or to send you surveys, promotional materials, newsletters, product upgrades, and special offers about our products and services by mail, email, and through social media. We may also use your personal information to analyze our customers’ preferences and market trends and to derive insights, which we may use to tailor the types of products and offers that we present to you. This may involve us combining personal information that we hold about your use of our services with information that we have collected about your web usage. We may also use your personal information to conduct giveaways or contests. Where required by law, we will ask for your consent at the time we collect your data to conduct any of these types of marketing. We will provide an option to unsubscribe or opt-out of further communication on any electronic marketing communication sent to you. We also use advertising services and products provided by third-party service providers (such as marketing agencies and social media platforms) for marketing and promotional purposes, which may involve us sharing personal information we hold about you with them.

(e) To monitor certain activities. We monitor the use of some products and our websites, including users’ movements around our websites, the date and time of your visit, details of the information collected through cookies, and other tracking methodologies. We sometimes monitor activities as part of our compliance procedures and to combat fraud.

(f) To administer our websites. Including to resolve problems and disputes with our websites, ensure that the content is relevant and presented to you in the most effective manner for you, ensure compliance with our websites’ terms and conditions and this Privacy Policy, protect the security and integrity of our websites, and to notify you about updates to this Privacy Policy and websites’ terms and conditions.

(g) To comply with our legal obligations and enforce our rights. To comply with our regulatory requirements, conduct audits, communicate with regulators, protect Datassential’s or a third party’s rights, and enforce our contracts, which may include disclosing your personal information to third parties, a court service, attorneys, regulators, or law enforcement agencies in connection with inquiries, proceedings, or investigations by such parties anywhere in the world or where compelled to do so.

(h) In connection with a sale, merger or reorganization of our business.  If we undergo a sale, merger, or reorganization, we may need to transfer some or all of your personal information to a third party or its advisors as part of any due diligence process for the purpose of analyzing the proposed sale, merger, or reorganization or after the sale, merger, or reorganization for the same purposes as set out in this Privacy Policy.

We may aggregate and/or de-identify any information collected through the services so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties in our discretion.

  1. LEGAL GROUNDS FOR USE OF YOUR PERSONAL INFORMATION.

In some jurisdictions, Datassential is required to identify its legal grounds for processing your personal information. The purposes outlined in Sections 3(a), (b), (c) and (g) are all essential to provide our products and services. The purposes outlined in Sections 3(d), (e), and (f) are non-essential, but allow us to provide you with better products and services. In the table below, we have set out the relevant grounds that apply to each purpose mentioned above in Section 3.

(a) Consent: where you have consented to our use of your personal information;

(b) Contract performance: where we are required to collect and handle your personal information in order to provide you with the services that we have contractually agreed to provide to you;

(c) Legal obligation: where we need to use your personal information to comply with our legal obligations; and

(d) Legitimate interests: where we have a legitimate interest in using your personal information. We will only rely on this legal ground if we consider that our interest in using your personal information for the relevant purpose is not outweighed by any interests that you may have, or any prejudice that you may suffer, from the relevant use of your personal information.

In certain countries, we may legally use special categories of personal information or sensitive personal information for the following reasons:

(i) Legal claims: where your personal information is necessary for us to establish, exercise, or defend any legal claims; and

(ii) Substantial public interest: where we need to process your personal information for reasons of substantial public interest set out in applicable laws.

Purposes of the data processing Use bases
3(a) To provide our products and services
  • contract performance
  • legitimate interests (to allow us to perform our obligations and provide services to you and fulfill our customer’s requests)
3(b) To communicate effectively with you and conduct our business
  • contract performance
  • legitimate interests (to allow us to correspond with you in connection with our services)
  • legal obligations
3(c) For research and development purposes
  • contract performance
  • legitimate interests (to allow us to maintain, provide, and improve the quality of our services and products)
  • consent (when you opt to provide survey responses)
3(d) To provide you with marketing materials
  • legitimate interests (to market our products and services)
  • consent (in relation to certain electronic marketing where required by law, which can be withdrawn at any time)
3(e) To monitor certain activities
  • contract performance
  • legitimate interests (to ensure the quality and legality of our services)
  • consent (for cookies and other tracking technologies where required by law)
  • legal obligations

For special categories of personal information or sensitive personal information (where required by law):

  • explicit consent
  • legitimate interests (to ensure the quality and legality of our services)
  • legal obligations and claims
3(f) To administer our websites
  • contract performance
  • consent (for cookies and other tracking technologies where required by law)
  • legitimate interests (to allow us to provide you with the content and services on our websites)
3(g) To comply with our legal obligations
  • contract performance
  • legal obligations and claims
  • legitimate interests (to cooperate with law enforcement and regulatory authorities and protect our rights)

For special categories of personal information or sensitive personal information (where required by law):

  • legal claims
  • substantial public interest (to prevent or detect crime or fraud)
3(h) In connection with a sale, merger or reorganization of our business
  • legitimate interests (in order to allow us to change our business)
  1. WITH WHOM THE PERSONAL INFORMATION MAY BE SHARED.

In addition to any recipients specified in Sections 3 or 4 above, we may disclose personal information, including sensitive personal information, as described in the below table.

Section 1 of the Privacy Policy lists the categories of personal information that we may collect and have collected in the past 12 months. In the table below, we have set out how and why we share personal information for each category of personal information collected. We will only sell the following publicly-available identifiers about you to third parties: your name, contact information, job title and employer. Otherwise, all other categories of information are shared with third parties as described below.

Categories of Personal Information Collected Categories of Service Providers and Third Parties with whom Personal Information is Shared Purposes of the Transfer
1(a) Information and identifiers about you Entities that we are required to share with pursuant to law or for legal proceedings; service providers; our customers; our customer that you are affiliated with; our affiliates; ad networks; data analytics providers; prospective purchasers of our business; outside auditors and lawyers; and social networks. To provide services or products; to advertise or market to you; for our own legal obligations; to share information with our affiliates; and to facilitate any potential sale of our business.
1(b) Commercial information, including details of your transactions and payment details Entities that we are required to share with pursuant to law or for legal proceedings; service providers (including our third-party payment processor); our customer that you are affiliated with; your financial institution; our affiliates; data analytics providers; prospective purchasers of our business; outside auditors, insurers, and lawyers. To provide services or products; to advertise or market to you; for our own legal obligations; to share information with our affiliates; and to facilitate any potential sale of our business.
1(c) Our interactions with you Entities that we are required to share with pursuant to law or for legal proceedings; our customer that you are affiliated with; service providers; our affiliates; data analytics providers; prospective purchasers of our business; outside insurers, auditors and lawyers. To provide services or products; to advertise or market to you; for our own legal obligations; to share information with our affiliates; and to facilitate any potential sale of our business.
1(d) Survey information Entities that we are required to share with pursuant to law or for legal proceedings; service providers; our affiliates; our customers; customers you’re affiliated with; prospective purchasers of our business; and social networks. To improve and provide our products and services; to advertise or market to you; to share information with our affiliates; and to facilitate any potential sale of our business.
1(e) Your use of our websites, including your internet and network activity Entities that we are required to share with pursuant to law or for legal proceedings; service providers; our affiliates; data analytics providers; and social networks. To provide services or products; to advertise or market to you; for our own legal obligations; to share information with our affiliates; and to facilitate any potential sale of our business.
1(f) Cookies and information from other tracking technologies Entities that we are required to share with pursuant to law or for legal proceedings; service providers; data analytics providers; and social networks. To provide services or products; to advertise or market to you; and to share information with our affiliates.
1(g) Inferences about you Service providers; prospective purchasers of our business; data analytics providers; and social networks. To advertise or market to you; to share information with our affiliates; and to facilitate any potential sale of our business.

 

  1. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION.

Your personal information may be collected, transferred to, and stored by Datassential in the United States and by our affiliates and service providers that are based in other countries. Therefore, your personal information may be processed outside of your country. Some countries have implemented transfer restrictions for personal information, in connection with which Datassential takes various measures, including:

  • Where required, implementing Standard Contractual Clauses, or similar contractual clauses in other jurisdictions and effective safeguards;
  • Transferring personal information to countries that regulators deemed to have adequate protections for the treatment of personal information;
  • Where required by law, obtaining your consent to share your personal information outside of your country; and
  • Any other exception granted by the applicable laws.

Please contact us privacy@datassential.com if you would like to see a copy of the specific safeguards we apply to the export of your personal information where legally required.

  1. RETENTION PERIODS.

Our retention periods for personal information are based on business needs and legal requirements. We will retain your personal information for as long as is reasonably necessary (i) for the processing purpose(s) for which it was collected or (ii) for any other permitted, linked purpose; or as otherwise permitted or required by law depending on jurisdiction. Where personal information, including sensitive personal information, is no longer needed, we either irreversibly anonymize the data (in which case we may further retain and use the anonymized data) or securely destroy the data. Datassential shall periodically review the personal information in its possession to determine if retention is appropriate.

  1. YOUR RIGHTS.

You may have certain rights relating to your personal information, including sensitive personal information, subject to local data protection laws. Depending on the applicable laws and under certain conditions, you may have the right to:

  • Ask us to provide you with further details or a brief summary on how we use and process your personal information;
  • Ask us to provide the categories of personal information we collected about you, the categories of sources of the personal information we collected about you, our business or commercial purpose for collecting that personal information, the categories of third parties with whom we share that personal information, or the specific pieces of personal information we collected about you over the past 12 months;
  • Ask us to provide you with a copy of your personal information that we hold;
  • Ask us to update any inaccuracies in the personal information we hold;
  • Ask us to delete personal information or personal information we no longer have grounds to process;
  • Ask us to electronically transmit the personal information you have provided to us and we still hold about you to a third party;
  • Restrict how we process your personal information while we consider an inquiry you have raised;
  • Where processing is based on consent, withdraw the consent—some countries may require a written withdrawal request;
  • Object to any processing of personal information that we process on the “legitimate interests” or “public interests” grounds, unless our reasons for the underlying processing outweighs your interests, rights, and freedoms;
  • Opt out of the sale or sharing of personal information to third parties;
  • Object to any non-essential processing of your personal information;
  • Object to direct marketing (including any profiling for such purposes);
  • Not be discriminated against for exercising your data rights, including the right to not be denied goods or services, charged different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties, receive a different level or quality of goods or services, or receive a different price or rate for goods or services or a different level or quality of goods or services;
  • Request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes by contacting us through the information provided below;
  • Make a complaint to your local government or supervisory authority if you feel your rights have been violated; and
  • Lodge a complaint before a supervisory authority. If you are located in the EEA or United Kingdom, you have the right to contact the data protection regulator in country in which you are based, you have your place of work or where Datassential is based. A list of the data protection regulators and their contact details can be found at http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080.

These rights are subject to certain exemptions, including without limitation to safeguard the public interest (e.g., the prevention or detection of crime) and our interests (e.g., the maintenance of legal privilege). We may deny requests as permitted by law.

To exercise your rights described above, please submit a verifiable request to us by either:

Only you, or a person or entity that you properly authorize to act on your behalf, may make a verifiable request related to your personal information. You may also make a verifiable request on behalf of your minor child. If you are making a request on behalf of another person, you may be required to provide written legal documentation that you are authorized to act on behalf of that individual. We may not be able to fulfill your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. To verify your identity, we may request up to three pieces of personal information about you, and we reserve the right to take additional steps as necessary to verify your identity if we have reason to believe a request is fraudulent.

We endeavor to respond to a verifiable consumer request within 45 days of its receipt, or as otherwise required by law.  If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.  If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

In certain cases, you may only make a verifiable consumer request for access or data portability twice within a 12-month period. Additionally, in certain cases as permitted by law, any disclosures we provide will only cover the 12-month period preceding the date we receive your verifiable consumer request.  The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests as permitted by law, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded or as otherwise permitted by law.  If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

9. CHILDREN UNDER THE AGE OF 13 YEARS.

We do not knowingly collect personal information from children under 13. In the event that we learn that we have collected personal information from a child under the age of 13 without parental consent, we will delete that information and otherwise comply with the requirements of any applicable law including the Children’s Online Privacy Protection Act. If you believe that we might have any information from or about a child under the age of 13, please contact us at privacy@datassential.com.

  1. LINKS TO OTHER WEBSITES.

Our website may contain links to websites operated and maintained by third parties, including social media platforms. We have no control over and are not responsible for the privacy policies or content on those websites. Links to third party websites do not imply an affiliation between Datassential and the website owner, or any endorsement, approval, or verification of any content contained on those websites. Privacy policies on third party websites may be different from our Policy. You access such links at your own risk. We recommend you read the privacy policy of a website before disclosing any of your information.

  1. SECURITY PROCEDURES WE USE.

We strive to use reasonable means to secure your personal information; however, please keep in mind that the transmission of information over the Internet and on mobile platforms is not always secure, which means we cannot and do not guarantee the complete security of any personal information you provide to us. Please consider this prior to submitting personal information to us via the website. The confidentiality of your password for the website is your responsibility.

  1. CHANGES IN THESE TERMS.

We may update this Policy to reflect material changes in the manner in which we deal with personal information, including complying with laws or for business purposes. The Policy posted here will always be current. We encourage you to review it regularly. If we make a material change to this Policy, we will either post a notice on the website or send you an email notifying you of the update. Your continued use of this website after we make changes to this Policy is deemed to be your acceptance of any changes regardless of whether you receive an email.

To ask questions or comment about this Policy or to remove or change your contact information in our database, or to not receive certain mailings or other communications, please contact us using one of the options below:

  • Via telephone: 888-985-3220
  • Via mail: Datassential

Attn: Privacy Officer

176 N. Racine Ave, Suite 250

Chicago, IL 60607

Do Not Sell or Share My Personal Information

27053980.1