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Innovation & Concept Testing

Innovate with Confidence

Datassential’s world-class menu data and gold-standard concept testing help you bring new products to life faster

Find Inspiration, Fuel Ideation

Identify emerging trends and brainstorm new menu items and LTOs using insights and consumer ratings for over 30,000 real-world menu items.

Screen and Prioritize Ideas

Gauge consumer interest for thousands of foods, beverages, and flavors — from awareness to consumption to affinity, and analysis by gender, generation, ethnicity and more.

Refine, Optimize and Position

As part of early-stage testing, take the flavors and ingredients with the most potential and learn how to market them effectively to boost your win rate with consumers.

Concept Test with Consumers

Vet new menu, beverage, and CPG concepts and proposed LTOs quickly and accurately by using an AI-driven scoring engine to benchmark results and understand how new items will perform in the market.

Strengthen Your Go-To-Market

Under one platform, achieve a 360 view of everything you need to know to convert a winning idea into increased sales, including market KPIs, knowledge of competitor introductions, pricing analysis, and more.

Improve Your Success Rate

Work with our team of experts to save time and money during the innovation process and produce even more winning menu concepts, beverage concepts, and CPG products throughout the year.

Power Ideation with Industry-Leading Menu Trends

Datassential’s menu database is the largest in the world, with 10+ years of trend data and over 1 million menu items curated to match the US restaurant landscape.

Kickstart ideation and new product development by discovering trends early. Support product placement by analyzing any food, flavor, and ingredient across hundreds of key attributes, including item and menu type, foodservice segment, region, day part, and much more.

Let’s Talk

Power Ideation with Industry-Leading Menu Trends

Datassential’s menu database is the largest in the world, with 10+ years of trend data and over 1 million menu items curated to match the US restaurant landscape.

Kickstart ideation and new product development by discovering trends early. Support product placement by analyzing any food, flavor, and ingredient across hundreds of key attributes, including item and menu type, foodservice segment, region, day part, and much more.

Let’s Talk

Datassential Screenshot of Concept Testing Results

Ready, Set, Innovate

Millions of data points come together to create a complete picture of what consumers want.

  • Build items with greater draw
  • Identify growth opportunities
  • Create products and menu items people crave

What can SCORES do for you?

Pressure-test new concepts with consumers and compare to our database of consumer ratings for new menu items from the top 250+ restaurant chains. Benchmark for Purchase Intent, Uniqueness, Frequency, Draw, and Value.

Get Started

30000 +

consumer ratings for every new menu item and LTO

500000 +

consumer opinions per year

250 +

chains covered, including restaurant, c-store, grocery

Don’t miss out on the next big thing

Our clients were early to market with Gochujang, Salted Caramel, Turmeric, and Kale.

 

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