Food and Menu Concept Testing | Research and Analytics on Flavors and LTOs

Find Inspiration, Fuel Ideation

Spot hot trends and ideate new menu items and LTOs with insights from 10M menu items and 40K+ consumer-rated LTOs.

Unlock What Consumers Love

Gauge consumer interest for 4K+ foods, beverages, flavors, brands, & more — from awareness to consumption to affinity, and analyze by gender, generation, ethnicity and more.

Refine, Optimize, Position

Create and evaluate concepts with the industry’s first and only AI-powered innovation studio to pinpoint the highest performers.

Test Concepts with Consumers

Vet new menu and CPG concept ideas quickly and accurately with consumers to get an early read on how they’ll perform in the market.

Strengthen Your Go-To-Market

Under one platform, achieve a 360-degree view of everything you need to know to convert a winning idea into increased sales, including market KPIs, knowledge of competitor introductions, the most accurate AI-powered future predictions, and more.

Improve Your Success Rate

Save time and money during the innovation process and increase sales, traffic, and product/menu placements by producing more winning ideas than ever before.

Don’t rely on guesswork to succeed in the food and beverage industry. Datassential’s powerful MENU & CONSUMER platform gives you the competitive edge you need to navigate the ever-changing landscape, insights to inform personalized and data-driven decisions, and best-in-class tools to fuel your pipeline and sales narratives.

Power ideation with industry-leading menu trends

Kickstart ideation, innovation and defense by validating trends and new ideas with MENU TRENDS, Datassential’s powerful menu platform that boasts the longest historical trendline with unmatched data accuracy and AI-powered future predictions.

Support product placement by analyzing foods, beverages, flavors, and ingredients across hundreds of key attributes, including item and menu type, foodservice segment, region, day part, and much more.

Let’s Talk

Power ideation with industry-leading menu trends

Kickstart ideation, innovation and defense by validating trends and new ideas with MENU TRENDS, Datassential’s powerful menu platform that boasts the longest historical trendline with unmatched data accuracy and AI-powered future predictions.

Support product placement by analyzing foods, beverages, flavors, and ingredients across hundreds of key attributes, including item and menu type, foodservice segment, region, day part, and much more.

Let’s Talk

Creators of the industry’s standard trend lifecycle

Pinpoint where a food or beverage item is on the trend curve and when it’s right for your audience with Datassential’s proprietary and well-loved Menu Adoption Cycle (MAC).

An item’s lifestage is defined by where it shows up on the MAC — beginning with the early stages in Inception (when items are difficult to find on many menus) to Adoption, Proliferation, and eventually progressing to Ubiquity, found at mainstream chains and supermarket shelves, and beyond.

“Datassential helps me bring current and upcoming trend information to my customers to help them grow and be more relevant in the market. I get so much value from the Menu Adoption Cycles, to see and share broad scope, trusted and vetted insights around what everyone else is doing and tailor an individual, data-backed approach from there.”

Andrea McFarland, Sales Consultant

Unlock what consumers love

Create concepts and products that consumers will crave, guided by Datassential’s CONSUMER PREFERENCES solution to identify opportunities, understand consumers, and innovate confidently equipped with consumer experience and affinity data for over 4,000+ items..

Uncover what consumers love by tracking sentiment for thousands of foods, beverages, flavors, brands and more, and guide innovation with demographic insights. Tailor your approach and target key consumer groups with filters for users of hundreds of CPG and restaurant brands.

Validate as you ideate

Create on-trend new food and beverage items with precision and ease, leveraging the food and beverage industry’s first and only AI-powered innovation studio that provides instant, data-backed feedback to optimize every aspect of concept innovation.

CONCEPT IDEATION instantly identifies which parts of your concept are trending on menus, how consumers feel about choice and pairing of ingredients, and offers suggestions to refine and optimize for a target audience.

Track and test new items

Keep a pulse on 40,000+ consumer-rated innovations at top chains and c-stores to identify and validate what consumers crave, and pressure-test proprietary concept ideas with consumers with Datassential’s LAUNCHES & RATINGS platform, the industry’s gold-standard concept testing system that vets concepts across key metrics while comparing them to real-world menu items.

Leverage real-time, on-screen analytics along with longitudinal tracking and monthly notifications for segments, chains, or items of interest.

Get Started

40000 +

consumer ratings for every new menu item and LTO

30000 +

food and beverage profiles for instant download

98 %

accurate AI-powered 4-year predictions

“Datassential continues to stand out as a company that provides valuable solutions and incredible support to our organization, and the industry as a whole, and for that we are very grateful.”

– Monin

“Datassential’s syndicated data products are so easy to use and navigate! They have provided our teams with tremendous insights that have helped our company make key business decisions and deliver value-added solutions to our customers.”

– Clemens Food Group

“Datassential is an integral partner to our Marketing and R&D teams. The breadth and depth of their Food & Beverage trend data, and the support their teams provide, is unparalleled in our industry, and has helped our company’s innovation efforts tremendously.”

– BIMBO Bakeries USA

“An effective marketing insights and data provider needs to have credible information, an extensive research panel, and attentive customer service. Whether it was their COVID-19 research, trend webinars, or their easy-to-use SNAP platform, Datassential has all of the tools that our company needs and always finds new ways to exceed our expectations – every time.”

– Illes Foods

“Datassential’s tools are best-in-class, and we rely on their full suite to develop winning new concepts faster and more effectively. Backed by Datassential’s data & insights, our innovation process delivers great results for our Operators and their Consumers. Datassential is not just a vendor; over the past 15 years of working with them, I’m proud to consider them part of my team.”

– T. Marzetti Co.

Don’t miss out on the next big thing

Our clients were early to market with Gochujang, Salted Caramel, Turmeric, and Kale.

Request A Demo

Solutions

Resources

Company

Personalized and Data-Driven Innovation and Defense

World-class menu and consumer data, AI-powered innovation studio and gold-standard concept testing

Find Inspiration, Fuel Ideation

Unlock What Consumers Love

Refine, Optimize, Position

Test Concepts with Consumers

Strengthen Your Go-To-Market

Improve Your Success Rate

The competitive edge you need

Power ideation with industry-leading menu trends

Power ideation with industry-leading menu trends

Creators of the industry’s standard trend lifecycle

Unlock what consumers love

Validate as you ideate

Track and test new items

Here’s a taste of what you’ll find…

“Datassential continues to stand out as a company that provides valuable solutions and incredible support to our organization, and the industry as a whole, and for that we are very grateful.”

– Monin

“Datassential’s syndicated data products are so easy to use and navigate! They have provided our teams with tremendous insights that have helped our company make key business decisions and deliver value-added solutions to our customers.”

– Clemens Food Group

“Datassential is an integral partner to our Marketing and R&D teams. The breadth and depth of their Food & Beverage trend data, and the support their teams provide, is unparalleled in our industry, and has helped our company’s innovation efforts tremendously.”

– BIMBO Bakeries USA

– Illes Foods

– T. Marzetti Co.

Don’t miss out on the next big thing

Our clients were early to market with Gochujang, Salted Caramel, Turmeric, and Kale.