Datassential’s menu database is the largest in the world, with 10+ years of trend data and over 1 million menu items curated to match the US restaurant landscape.
Kickstart ideation and new product development by discovering trends early. Support product placement by analyzing food, flavor, and ingredient across hundreds of key attributes, including item and menu type, foodservice segment, region, day part, and much more.
Datassential’s menu database is the largest in the world, with 10+ years of trend data and over 1 million menu items curated to match the US restaurant landscape.
Kickstart ideation and new product development by discovering trends early. Support product placement by analyzing food, flavor, and ingredient across hundreds of key attributes, including item and menu type, foodservice segment, region, day part, and much more.
Millions of data points come together to create a complete picture of what consumers want.
Pressure-test new concepts with consumers and compare to our database of consumer ratings for new menu items from the top 250+ restaurant chains. Benchmark for Purchase Intent, Uniqueness, Frequency, Draw, and Value.
consumer ratings for every new menu item and LTO
consumer opinions per year
chains covered, including restaurant, c-store, grocery
Validate as You Ideate
Create on-trend new food and beverage items with precision and ease, leveraging the food and beverage industry’s first and only AI-powered culinary canvas that provides instant, data-backed feedback to optimize every aspect of new concept innovation.
As you create, CONCEPT IDEATION instantly tells you which parts of your concept are trending on menus, how consumers feel about your choice of ingredients and if they pair well together, plus suggestions to refine and optimize for your target audience.