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Foodservice Operators

Validate Trends, Innovate with Confidence, Know Your Brand

Power Your Innovation and Competitive Advantage

From R&D to Marketing to F&B Directors, Datassential’s easy-to-use and actionable data enables operators of all types — national chain restaurants, on-site, c-stores, retail — to predict trends, innovate, test ideas, and better understand your brand.

Drive New Product Development

Take the guesswork out of innovation with the gold standard in consumer concept testing and validate products before going to market.

Capitalize on Menu & Ingredient Trends

Follow the market and stay ahead of the next big trend. Analyze any food, flavor, and ingredient — from plant-based to pizza.

Discover New Opportunities with Custom Research

Uncover distinct changes to consumer and operator attitudes with market-specific data, brand insights, and custom research.

Improve Brand Equity

Analyze every aspect of the consumer experience at your locations using consumer ratings, location strategy, LTO activity, menu gap analysis, and more.

See the Big Picture

Easily search for everything you need to know about an item including menu penetration, growth over time, consumer affinity, menu versatility, regional variations, and more.

AI-Powered Benchmarking

Powered by AI and leveraging location-level, first-party pricing, our competitive menu pricing solution gives restaurant chains an unparalleled look into price variations across brands and menu items over time.

  • Browse data across 90,000 location-specific major restaurant brand menus each month and growing
  • Examine pricing strategies across major competitors — by brand, item, or basket of goods, and by region, state or even street-level
  • See how these strategies change over time
  • View and customize easy-to-read dashboards

Request A Demo

AI-Powered Benchmarking

Powered by AI and leveraging location-level, first-party pricing, our competitive menu pricing solution gives restaurant chains an unparalleled look into price variations across brands and menu items over time.

  • Browse data across 90,000 location-specific major restaurant brand menus each month and growing
  • Examine pricing strategies across major competitors — by brand, item, or basket of goods, and by region, state or even street-level
  • See how these strategies change over time
  • View and customize easy-to-read dashboards

Request A Demo

Know the Trend

If you find yourself asking questions like “What are the most popular food, beverage, and ingredient trends?”, “What does the restaurant or grocery store of the future look like?”, “What flavors are growing on menus?” or “What seasonal offerings are loved by consumers?”, we can help you answer that.

Be the food and beverage trends expert with reliable and market-specific insights in presentation-ready reports.

Let’s Talk

Menu Development Made Easy

If you find yourself asking questions like “What ingredients or flavors should I be considering during my ideation session?” or “How do I differentiate my burger, pizza or chicken sandwich menu item?”, we can help you.

Standardize your innovation process and continually roll out winning products, menu items, and recipes.

Launch Winning Concepts

If you find yourself asking questions like “How should I test a concept with consumers before going to market?” ,“How do I find inspiration to leverage recent trends?“, or “Will the consumers I’m targeting like my item?”,  we can help you.

Test and launch unique and desirable menu items that consumers love before the competition.

Request A Demo

Seats and table at Chinese fast food restaurant, shallow focus

Analyze the Competition

If you find yourself asking questions like “Where are my competitors investing?”, “How do I identify menu gaps and white space opportunities quickly?”, or “How do my LTOs stack up to the competition?”,  we can help you.

Benchmark your brand’s performance and uncover new menu opportunities.

Don’t miss out on the next big thing

Our clients were early to market with Gochujang, Salted Caramel, Turmeric, and Kale.

 

Request A Demo