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Why Datassential

Passionate Foodies with a Purpose

Our solutions are powered by billions of data points, cutting-edge technology, and deep food and beverage expertise.

Deep industry expertise

We’ve been dedicated to the food and beverage industry since our inception in 2001, and our solutions are trusted by more than 90% of the largest brands.

Powerful intuitive technology

Innovator with a track record of introducing groundbreaking offerings like global foodservice intelligence, LTO tracking and benchmarking, consumer preferences data, and AI-powered menu predictions.

Unmatched menu data

Decades of historical trend data driving unparalleled accuracy and AI predictions for early market success with trending flavors like Gochujang, salted caramel, turmeric, and kale.

Food With A Story™

Every diner’s choice is a piece of data. Each new chef’s creation is more data. Data has value because it tells a story. Without that story, it’s just noise. You need stories to guide your decisions, from product development to menu planning to engaging customers.

Food With A Story™

Every diner’s choice is a piece of data. Each new chef’s creation is more data. Data has value because it tells a story. Without that story, it’s just noise. You need stories to guide your decisions, from product development to menu planning to engaging customers.

Datassential Food & Beverage Intelligence

We simplify complex data

Our platform is incredibly intuitive and our team of food and beverage experts are committed to helping you achieve your goals.

  • Improve success rates
  • Accelerate speed-to-market
  • Decrease research time

 

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Datassential Whole Foods Case Study

Data-driven success

The Exclusive Brands team at Whole Foods Market partners with Datassential to identify trending products, gather insights about their customers, and validate product launch decisions.

Watch the Case Study

Datassential Mexilink Case Study

Shareable intelligence

Mexilink Inc partners with Datassential to drive sales decisions, uncover new opportunities, and discover new brand insights.

Watch the Case Study

Trusted by 90% of the top food and beverage companies globally

We want a better future for the industry, just like you

We partner with the following organizations to make a positive impact and help the food & beverage industry better leverage data and insights to forge their own path forward into the future.

The International Foodservice Manufacturers Association (IFMA) works to improve industry practices and relationships while equipping every foodservice manufacturer with the tools to navigate their future with confidence. IFMA Scope℠ is powered by Datassential’s operator intelligence.

Learn more about IFMA

Nation’s Restaurant News (NRN) is the only independent publication covering and serving the entire foodservice industry. Datassential partners with NRN to produce The Top 500 Restaurant Chains report, a report backed by Datassential’s operator intelligence, and provides consumer trends for the Flavor of the Week series.

Learn more about NRN

Culinary Institute of America Logo

The Culinary Institute of America (CIA) is the world’s premier culinary college focused on shaping the future of the food industry and driving change for a better world. Datassential supports the CIA’s Leadership Initiatives, including Menus of Change®, University Research Collaborative, and Healthy Menus R&D Collaborative.

Learn more about CIA

Women of the Vine & Spirits (WOTVS) is an all-encompassing global membership organization dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed. Datassential is an active member.

Learn more about WOTVS

Don’t miss out on the next big thing

Our clients were early to market with gochujang, salted caramel, turmeric, and kale.

 

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