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Why Datassential

Passionate Foodies with a Purpose

Billions of data points and leading research with cutting-edge technology — that’s what our platform is built on. An appreciation that successful innovation is a product of expert insight and a fine balance between science and art — that’s what sets us apart.

We Know the Industry

Our customer relationships are partnerships. We create custom solutions for one-off projects or long-term goals. Our solutions are successful because we have a team of experts who have been in your shoes and know what you need to know.

Powerful and Intuitive Technology

Our expertise is reflected in our technology — it’s simple, it’s clear, it’s easy to turn into beautiful and impactful presentations. This can inform your next move and also the one five steps down the road. You’ll be able to make simply smarter decisions.

Food is Fun, So Are We

We are incredibly passionate about empowering leaders and decision-makers in the food and beverage industry to compete in a rapidly shifting market. Our team is serious about food and data, but we know how to have fun along the way.

Food With A Story™

Every decision a diner makes is data. Every time a chef stumbles upon a new combination, that’s data. Data is meaningful…but only because it tells a story. Without that story, without that insight, it’s just noise. You need stories to help you tell yours. To decide what products to bring to market, to understand what to put on the menu, to sell your ideas to customers. Food With A Story™ — that’s what Datassential brings, an intuitive, easy, accessible way to transform endless amounts of data into clear stories.

Food With A Story™

Every decision a diner makes is data. Every time a chef stumbles upon a new combination, that’s data. Data is meaningful…but only because it tells a story. Without that story, without that insight, it’s just noise. You need stories to help you tell yours. To decide what products to bring to market, to understand what to put on the menu, to sell your ideas to customers. Food With A Story™ — that’s what Datassential brings, an intuitive, easy, accessible way to transform endless amounts of data into clear stories.

We simplify complex data so you don’t have to.

Our tools are incredibly intuitive and our team of food and beverage experts are committed to helping you achieve your goals. Our partnerships help you:

  • Develop winning products
  • Market and sell more effectively
  • Grow your business

 

Let’s Talk

IT Visionaries Podcast

Bringing Science to the Art of Food

In this special IT Visionaries podcast, hear from Datassential’s CEO, Jack Li, how we help all players in the food and beverage industry learn and benefit from data.

Listen To Podcast

Trusted by 90% of the top food and beverage companies globally

We want a better future for the industry, just like you

We partner with the following organizations to make a positive impact and help the food & beverage industry better leverage data and insights to forge their own path forward into the future.

The International Foodservice Manufacturers Association (IFMA) works to improve industry practices and relationships while equipping every foodservice manufacturer with the tools to navigate their future with confidence. IFMA Scope℠ is powered by Datassential’s operator intelligence.

Learn more about IFMA

Nation’s Restaurant News (NRN) is the only independent publication covering and serving the entire foodservice industry. Datassential partners with NRN to produce The Top 500 Restaurant Chains report, a report backed by Datassential’s operator intelligence, and provides consumer trends for the Flavor of the Week series.

Learn more about NRN

The Culinary Institute of America (CIA) is the world’s premier culinary college focused on shaping the future of the food industry and driving change for a better world. Datassential supports the CIA’s Leadership Initiatives, including Menus of Change®, University Research Collaborative, and Healthy Menus R&D Collaborative.

Learn more about CIA

WITI (Women in the Industry) is a non-profit foundation that focuses on providing a confidential support system and a place for togetherness, and aims to provide mentorship as well as a safe haven for women in the hospitality industry who need financial or emotional support. Datassential is an active member and sponsor.

Learn more about WITI

Don’t miss out on the next big thing

Our clients were early to market with Gochujang, Salted Caramel, Turmeric, and Kale.

 

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