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Explore industry best practices for new product development and predicting food trends.

A graphic showcasing the steps of the food idea funnel and how 300 broad ideas turn into 5 viable menu items at launch.

Innovation Solved

Innovation is hard. To get it right, the best companies whittle their way down from hundreds of ideas to bring just a handful of new items successfully to market — because they know that while innovation demands creativity, success depends on the strength of the process behind it.

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An image of mashed avocado, arugula, and tomato served on toast placed on wooden board

Predicting Food Trends

In the food industry, everyone is looking for the next big idea. In the past, making trend predictions might have felt like throwing spaghetti at a wall and seeing what stuck. Now, we can use data to anticipate upcoming trends, before they happen.

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Don’t miss out on the next big thing

Our clients were early to market with Gochujang, Salted Caramel, Turmeric, and Kale.

 

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