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White Papers

Explore food industry best practices for new product development, predicting food trends, and improving outcomes with sales intelligence.

A graphic showcasing the steps of the food idea funnel and how 300 broad ideas turn into 5 viable menu items at launch.

Innovation Solved

Innovation is hard. To get it right, the best companies whittle their way down from hundreds of ideas to bring just a handful of new items successfully to market — because they know that while innovation demands creativity, success depends on the strength of the process behind it.

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An image of mashed avocado, arugula, and tomato served on toast placed on wooden board

Predicting Food Trends

In the food industry, everyone is looking for the next big idea. In the past, making trend predictions might have felt like throwing spaghetti at a wall and seeing what stuck. Now, we can use data to anticipate upcoming trends, before they happen.

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Smart Selling

To be effective in today’s world, manufacturers and distributors must find innovative ways to support operators. Successfully stepping into a consultative role that spans beyond traditional sales can be a challenge and takes more effort, but can completely transform your foodservice sales.

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Don’t miss out on the next big thing

Our clients were early to market with Gochujang, Salted Caramel, Turmeric, and Kale.


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