Explore industry best practices for new product development and predicting food trends.
Innovation is hard. To get it right, the best companies whittle their way down from hundreds of ideas to bring just a handful of new items successfully to market — because they know that while innovation demands creativity, success depends on the strength of the process behind it.
In the food industry, everyone is looking for the next big idea. In the past, making trend predictions might have felt like throwing spaghetti at a wall and seeing what stuck. Now, we can use data to anticipate upcoming trends, before they happen.
To be effective in today’s world, manufacturers and distributors must find innovative ways to support operators. Successfully stepping into a consultative role that spans beyond traditional sales can be a challenge and takes more effort, but can completely transform your foodservice sales.