Over 100 metrics

Answers hundreds of key performance questions

One-click reporting

Effortlessly download customizable PPT reports

250+ brands

Tap into data for the top 250+ chains, groceries, and c-stores

Over 100 metrics

Answers hundreds of key performance questions

One-click reporting

Effortlessly download customizable PPT reports

250+ brands

Tap into data for the top 250+ chains, groceries, and c-stores

Every chain has its own recipe for success
Uncover it the easy way

BrandFingerprints breaks down key metrics of the success factors behind brands in a searchable, intuitive interface. Identify actionable insights to boost the performance of products. BrandFingerprints houses the largest brand database with over 100 key consumer ratings for over 250 chains, c-stores, and grocery brands.
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What consumer know.
What they LOVE.

Are the flavors on your menu or in your packaged goods in line with today’s rapidly changing consumer tastes? FLAVOR can help you determine that and much more. Easily spot the foods, ingredients, and beverages that people love. It’s the ONLY solution with 3,000+ foods listed and fresh consumer feedback on each one. FLAVOR keeps you on the right track throughout the entire menu development process, allowing you to answer questions about the foods that resonate with your consumers, the dishes and ingredients you should focus on; and the concepts that should be tested.
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Manage the customer journey

Uncover a brand’s strengths and weaknesses by understanding the customer journey. Map journeys from the point of awareness to adoring advocate with Brand Funnels. Detect and leverage at what points customers support brands and pinpoint when they become pain points for improvement.

Manage the customer journey

Uncover a brand’s strengths and weaknesses by understanding the customer journey. Map journeys from the point of awareness to adoring advocate with Brand Funnels. Detect and leverage at what points customers support brands and pinpoint when they become pain points for improvement.

Dive deep into brand performance

Dig deep and analyze what puts a brand on top. From loyalty and motivation metrics to consumer perceptions and menu ratings, BrandFingerprints analyzes the core of brand performance. Examine demographic specific perceptions with filtering including generation, gender, ethnicity, and more.

Dive deep into brand performance

Dig deep and analyze what puts a brand on top. From loyalty and motivation metrics to consumer perceptions and menu ratings, BrandFingerprints analyzes the core of brand performance. Examine demographic specific perceptions with filtering including generation, gender, ethnicity, and more.

Instant competitive assessments

Instantly see where your brand ranks for each metric listed in BrandFingerprints. Choose from a list of competitors and view instant comparisons with fully customizable competitive sets. Benchmarking possibilities are limitless – from identifying best in class products to Net Promoter Scores.

Uncover consumer motivations

Decode consumer behavior and understand why and when consumers choose to frequent specific destinations. Examine categories including Motivations, Crave-ability, Visit Drivers and Occasions to uncover the metrics that drive consumers to the door.

Instant competitive assessments

Instantly see where your brand ranks for each metric listed in BrandFingerprints. Choose from a list of competitors and view instant comparisons with fully customizable competitive sets. Benchmarking possibilities are limitless – from identifying best in class products to Net Promoter Scores.

Uncover consumer motivations

Decode consumer behavior and understand why and when consumers choose to frequent specific destinations. Examine categories including Motivations, Crave-ability, Visit Drivers and Occasions to uncover the metrics that drive consumers to the door.

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More from the Datassential Sales Success Suite
More from the Datassential Sales Success Suite