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Future of Drink: 2024 Beverage Trends to Watch

Learn the key themes influencing the adult beverage landscape. Whether you’re a beverage manufacturer, on-premise buyer or beverage director, this webinar is a must-watch.

Adult Beverage Webinar: Future of Drink

Cheers to 2024! Discover emerging adult beverage trends

Watch our annual Future of Drink webinar where you’ll learn the latest segment trends for 2024 and beyond — and get some boozy inspiration to boot.

We discuss everything from emerging and popular flavors to overall trends across beer, cider, wine and spirits, as well as a broader look at major adult beverage themes. And let’s not forget about the alcohol-free and sober curious crowd — there’s plenty to share in this growing slice of the population that either abstains or wants to drink less, but still be part of the fun.

We share the latest consumer data on a host of new trends and measure consumer interest in several big emerging trends in the space. And we talk about some of the biggest industry trends as well, of course, from the continued influence of plant-based and sustainability focus to the latest advances in technology emerging in the space.

We cover:

  • Emerging flavor trends in the adult beverage space
  • Key themes influencing new beverage introductions
  • Consumer insights on growing trends
  • How AI and other technology is shifting the industry
  • Insights on consumer trends like sober-curious

Complete the form to watch on-demand!

About the Speakers

Colleen McClellan

VP Customer Experience/Sommelier/WSET III 

Colleen has 20+ years’ experience in marketing, insights, and innovation for both retail and foodservice markets. Throughout her career, she has worked to translate trends and insights into profitable actions across all food and beverage categories. Currently, Colleen is a Vice President with Datassential, a certified Sommelier, WSET III in wine, holds an MBA in International Business, MS in Management Information Systems, and a BS in Neurobiology and Physiology.

Kelly Dykhuizen

Senior Director Customer Experience

Kelly joined Datassential in 2017, where she specializes in analyzing food and beverage trends and providing actionable insights to clients. Her background includes over 10 years of experience in both custom and syndicated research, primarily for CPG, foodservice, and retail clients. Kelly has a BS in Marketing and Entrepreneurship from Indiana University.

Kyle Chamberlin

Associate Director Customer Experience

Kyle has over a decade of experience in insights and innovation, including seven years with Datassential diving into the past, present, and future of the food industry. He strives to find the sweet spot between the cutting edge and the commercially viable using big data. Kyle is currently an Associate Director with Datassential, is a beer nerd who is studying for his Cicerone certification, and spent two summers kickstarting a vegan kimchi brand in Chicago.