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Spring Sips: Adult Beverage Trends

Dive into the latest adult beverage trends, what consumers want for the coming season, and a look at the key spirit-free segment

Unlock key trends in adult beverages for spring

Join Datassential team members Colleen McClellan, Kelly Dykhuizen and Kyle Chamberlin for a look into what’s new and emerging in adult beverages in this engaging webinar. Unveil what trends you need to know for the upcoming season and what emerging flavors are being spotted on a growing number of menus.

Get a look at what’s new (and what’s ahead) in the adult beverage space, including a deep dive into spring trends and a look at the increasingly important “NoLo” alcohol segment. We discuss this key market, which was the most prolific segment for limited-time offers (LTOs) last year, and how you can tap into it to meet the evolving needs of your customers.

We cover:

  • Low-alcohol and spirit free insights
  • The latest in the beer, wine and spirits segments
  • Emerging and growing spring flavors and ingredients
  • A look at global beverage influences
  • Consumer perspectives on the latest trends

Colleen McClellan

Chief Customer Experience/Sommelier/WSET III 

Colleen has 20+ years’ experience in marketing, insights, and innovation for both retail and foodservice markets. Throughout her career, she has worked to translate trends and insights into profitable actions across all food and beverage categories. Currently, Colleen is a Vice President with Datassential, a certified Sommelier, WSET III in wine, holds an MBA in International Business, MS in Management Information Systems, and a BS in Neurobiology and Physiology.

Kelly Dykhuizen

Vice President Customer Experience

Kelly joined Datassential in 2017, where she specializes in analyzing food and beverage trends and providing actionable insights to clients. Her background includes over 10 years of experience in both custom and syndicated research, primarily for CPG, foodservice, and retail clients. Kelly has a BS in Marketing and Entrepreneurship from Indiana University

Kyle Chamberlin

Senior Account Manager Customer Experience

Kyle has over a decade of experience in insights and innovation, including seven years with Datassential diving into the past, present, and future of the food industry. He strives to find the sweet spot between the cutting edge and the commercially viable using big data. Kyle is currently an Associate Director with Datassential, is a beer nerd who is studying for his Cicerone certification, and spent two summers kickstarting a vegan kimchi brand in Chicago.