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Tap into Non-Alcoholic Beverage Trends

Capitalize on growing trends in the beverage world.

Thursday, May 2nd | 12 pm CT

Brewing up success with non-alcoholic drinks

Exciting, innovative beverages are often the key to higher check averages and keep consumers wanting more. So do yourself and your business a big favor: Join us for a buzzworthy discussion on the new, big trends in coffee and the broader category of non-alcoholic beverages!

Thursday, May 2nd at 12 pm CT, join Gerald Oksanen, Research & Insights Manager, and Claire Conaghan, Associate Director and Trendologist, for a rousing discussion on non-alcoholic beverages, including the types and flavors growing on menus, and what’s poised to come next.

We’ll unveil insights from our just-released annual BUZZ report, delivering all the insights you need into the world of brewed and cold coffee, specialty and blended coffee, iced, and hot tea.

We’ll also give you a strong sampling of some recent inspiration reports that will get your creative juices buzzing with new ideas for winning beverages, and also highlight a round of successful, in-market items that will help point the way toward your own beverage success.

Here’s what you’ll learn:

  • The surprising consumer appeal factor in coffee today
  • The latest trends in the non-alcoholic beverage segment
  • Beverage inspiration that leads to innovation
  • Insights on home and away-from-home consumption

Speakers

gerald oksanen

Gerald Oksanen

Research & Insights Manager

Gerald Oksanen is a research & insights manager at Datassential on the Content Team, where he blends consumer and operator research into comprehensive, long-form reports. His favorite areas of focus include consumer behavior in the face of a rapidly-changing technological landscape, automation, as well as innovative, emerging trends like 3D printing and more ubiquitous digitalization. Prior to Datassential he worked with consumer insights at SPINS, a natural CPG research firm in Chicago, and at Protein Bar, a natural, organic fast casual restaurant chain. He has a bachelor’s degree in anthropology from the University of Illinois at Chicago and a certificate in market research from the University of Georgia.

claire conaghan

Claire Conaghan

Trendologist & Associate Director, Publications

Claire is in charge of the syndicated content for Datassential’s presentation-ready insights library, Report Pro. She’s been part of the Datassential team for over a decade. When she applied for her role at Datassential her cover letter stated “I am not only passionate about market research and data analysis, but have a love for all things culinary. I enjoy dining out, cooking in, and introducing people to new foods.” which holds true today. Datassential’s tools are her happy place and a job that allows her to spend all day finding new food trends and playing with data is a dream come true. She has a BS in Decision Science and a BA in Hispanic Studies from Carnegie Mellon University. She is a hobby veggie gardener and mom to two budding foodies.