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Resources / Webinars

Mastering the LTO Landscape

In this highly requested webinar for food and beverage manufacturers and operators, learn how to unlock the secrets of winning with LTOs.

salad bowls with star ratings as LTO score

The Insider’s Guide to Winning with LTOs

Are you a manufacturer or operator looking to maximize your profits in the ever-important (and growing) landscape of limited-time offers (LTOs)? With top chains witnessing a remarkable 9% increase in LTO activity since 2021, it’s crucial to stay ahead of the same.

This webinar is designed specifically to help you hone your strategy by tracking the latest menu launches and consumer sentiment around them, comparing competitive chain activity, and analyzing marketplace innovations across the foodservice landscape to unlock the secrets of successful LTO campaigns, create irresistible offers that inspire customer loyalty, and optimize marketing efforts for maximum impact.

Watch Megan Lynberg, VP of Sales, and Marie Molde, Director of Product Marketing, in this 30-minute webinar to learn how you can:

  • Put the “pro” in profit by becoming an LTO pro in any segment and category
  • Supercharge your 2024 LTO strategy like never before
  • Reveal the new items and flavors that generate the highest consumer appeal
  • Run deep analyses and comparisons by your target chains and key metrics

Speakers

Megan Lynberg

VP of Sales

Megan Lynberg is a 15-year veteran of the restaurant industry and a seasoned sales and marketing professional. She has devoted her career to helping food and beverage companies make smarter, data-driven decisions without adding to their already full plates.

At Datassential, Megan helps operators and manufacturers grow and innovate by tapping into Datassential’s industry-leading menu and consumer trends platforms, suite of intelligence tools, and an unlimited data library.rior to Datassential, Megan held sales and marketing positions with Nation’s Restaurant News, Hospitality Technology, and Black Box Intelligence. She is a proud graduate of the University of Georgia (Go Dawgs!) and lives in Phoenix with her husband and two children.

Marie Molde

Director of Product Marketing

With a strong background in food and business – holding a combined MBA/RD from Dominican University – Marie brings a unique perspective and innovative point of view to Datassential.

Restaurant chains and suppliers have relied on Marie’s expertise in food and consumer trends, and for years she has helped foodservice and retail operators with innovation and sales support.

Marie was named a “rising star of produce” by Produce Business in 2022, is a foodservice ambassador for Produce for Better Health, and has appeared on national TV programs on CBS and NBC. She routinely presents at industry-facing conferences and events and is quoted by major media brands including BuzzFeed, The Washington Post, and The New York Times.