Identify crave-ability

Spot innovative and unique dishes across the LTO spectrum

SCORE in six metrics

See exactly where your concept is or where it requires work

Gold standard testing

Test and vet your concepts with consumers faster than ever

Identify crave-ability

Spot innovative and unique dishes across the LTO spectrum

SCORE in six metrics

See exactly where your concept is or where it requires work

Gold standard testing

Test and vet your concepts with consumers faster than ever

Take the guesswork out of innovation

Score big on the development of LTOs and menu items. Build it with Datassential SCORES – a database of consumer ratings of every new menu item at 130 of the nation’s top chains.
View quality consumer data and measure concepts across six critical metrics. Uncover your winners with normative rankings to benchmark and test concepts against the market and build your next big thing.
TRY IT

Take the guesswork out of innovation

Score big on the development of LTOs and menu items. Build it with Datassential SCORES – a database of consumer ratings of every new menu item at 130 of the nation’s top chains. View quality consumer data and measure your own concepts and your competitor’s concepts across six key metrics including purchase intent, uniqueness, value, and more. Uncover your proposition points with normative rankings to benchmark and test concepts against the market and build your next big thing.
TRY IT

Every LTO rated

Drive innovation with the largest vault of LTOs with 25,000 items and counting. With over 500 new items added each month, SCORES helps you track every single item. Map the market and be confident in knowing you have everything you need to know.

Every LTO rated

Drive innovation with the largest vault of LTOs with 25,000 items and counting. With over 500 new items added each month, SCORES helps you track every single item. Map the market and be confident in knowing you have everything you need to know.

Identify winners
and losers

Uncover the most critical factors to determine whether a product will win or lose. SCORES’s six key metrics from purchase intent to uniqueness, frequency, draw and value is the blueprint to identify LTO champions.

Identify winners and losers

Uncover the most critical factors to determine whether a product will win or lose. SCORES’s six key metrics from purchase intent to uniqueness, frequency, draw and value is the blueprint to identify LTO champions.

Amazing reports, instantly

Build the slides you need with the freedom to customize and simplify your reporting needs, instantly. SCORES is streamlined, zero-wait reporting – export presentation-ready reports for any item in under 3 seconds.

Amazing reports, instantly

Build the slides you need with the freedom to customize and simplify your reporting needs, instantly. SCORES is streamlined, zero-wait reporting – export presentation-ready reports for any item in under 3 seconds.

Streamline your innovation process from early concept vetting to diving deep into developed ideas. With tailored testing options and robust consumer groups, SCORES is the gold standard in concept testing.

The gold standard for concept testing

Streamline your innovation process from early concept vetting to diving deep into developed ideas. With tailored testing options and robust consumer groups, SCORES is the gold standard in concept testing.

Express Screen

  • Quickly screen early ideas
  • Prioritize variants of the same underlying concept
  • 300 consumers per concept
  • Test for purchase intent, uniqueness, and draw

Full Concept Test

  • Detailed assessment of developed concepts & ideas
  • 1,000 consumers per concept
  • Extensive battery of concept success metrics
  • Open-ended likes and dislikes
  • Full demographic analysis

SCORES +

  • Comprehensive assessment of developed ideas
  • 2,000 consumers per concept
  • Expanded array of consumer-driven concept success metrics
  • Open-ended likes and dislikes
  • Full demographical analysis

Express Screen

  • Quickly screen early ideas
  • Prioritize variants of the same underlying concept
  • 300 consumers per concept
  • Test for purchase intent, uniqueness, and draw

Full Concept Test

  • Detailed assessment of developed concepts & ideas
  • 1,000 consumers per concept
  • Extensive battery of concept success metrics
  • Open-ended likes and dislikes
  • Full demographic analysis

SCORES +

  • Comprehensive assessment of developed ideas
  • 2,000 consumers per concept
  • Expanded array of consumer-driven concept success metrics
  • Open-ended likes and dislikes
  • Full demographical analysis

The world’s
best norms

Understand true performance with norms, not raw scores. Purposeful concept testing needs norms that matter and SCORES provides the best benchmarks against real-world menu items with a robust representative sample. Instead of benchmarking to other concepts, benchmark to what’s launched and formulate your best basis for forecasting.

The world’s best norms

Understand true performance with norms, not raw scores. Purposeful concept testing needs norms that matter and SCORES provides the best benchmarks against real-world menu items with a robust representative sample. Instead of benchmarking to other concepts, benchmark to what’s launched and formulate your best basis for forecasting.

Results in as fast as 24 hours

Elevate your research with the most agile and accurate, always-on concept testing with instantaneous reporting. It’s fieldwork – fast.

Customize your Sample

Generate information that you can actually use and customize your samples to reflect what you need to know. Target demographics, regions, chain specific consumers and even locality to optimize your sampling.

Stopwatch Icon-01 (002)

Results in as fast as 24 hours

Elevate your research with the most agile and accurate, always-on concept testing with instantaneous reporting. It’s fieldwork – fast.

Customization Icon 2-01 (002)

Customize your Sample

Generate information that you can actually use and customize your samples to reflect what you need to know. Target demographics, regions, chain specific consumers and even locality to optimize your sampling.

GET STARTED!
More from the Datassential Innovation Suite
More from the Datassential Innovation Suite