Datassential’s menu database is the largest in the world, with 10+ years of trend data and over 1 million menu items curated to match the US restaurant landscape.
Kickstart ideation and new product development by discovering trends early. Support product placement by analyzing food, flavor, and ingredient across hundreds of key attributes, including item and menu type, foodservice segment, region, day part, and much more.
Datassential’s menu database is the largest in the world, with 10+ years of trend data and over 1 million menu items curated to match the US restaurant landscape.
Kickstart ideation and new product development by discovering trends early. Support product placement by analyzing food, flavor, and ingredient across hundreds of key attributes, including item and menu type, foodservice segment, region, day part, and much more.
Millions of data points come together to create a complete picture of what consumers want.
Pressure-test new concepts with consumers and compare to our database of consumer ratings for new menu items from the top 250+ restaurant chains. Benchmark for Purchase Intent, Uniqueness, Frequency, Draw, and Value.
consumer ratings for every new menu item and LTO
consumer opinions per year
chains covered, including restaurant, c-store, grocery