When we think about food and beverage trends, we always want to share the newest, flashiest flavors we’re seeing on menus. Trendologists at Datassential do the critical work identifying which foods, flavors, and beverages will gain the most ground on menus in the coming year and beyond. But there are a lot of foods, flavors and ingredients that won’t make this elite list, but are still vital to menu innovation and creating a unique menu that customers will love.
As many foodservice operators are aware, some of the most valuable opportunities for menu optimization aren’t in the items growing gangbusters — they’re in those that are growing slightly, and could spell opportunity, or perhaps they’re even declining, and could be a hit with a different presentation or small adjustments to make a dish sing. Sometimes, it’s the things that you don’t change – or tweak ever so slightly – that could be a huge opportunity for a craveable menu item.
The secret isn’t just knowing what’s trending broadly. It’s understanding the context. It’s recognizing which flavors align best with your particular cuisine, your customer base, and your operational reality. A declining trend on a national level might be the perfect fit for your concept, especially if it connects authentically to what you do well.
So with that in mind, let’s dig into this new feature, part of our 2026 Trends Report, on what menu trends are rising, falling, and most importantly, how to think strategically about which trends deserve a place on your menu — regardless of what direction they’re trending.
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