Led by Jeanette’s passion for data and research combined with the simplicity of using Datassential tools, teams across Barilla started leveraging the insights the platform offered to deliver better outcomes – whether it was the retail team using consumer trends data to power innovation around flavor extensions or the field sales team using operator insights to become value-added partners. Datassential has enhanced processes and outcomes across the organization.

Datassential also helped Jeanette transform the foodservice team into an engine of innovation. An example of this is the launch of Barilla Frozen®, a brand-new offering. Leveraging Datassential’s COVID-19 research that discussed how stretched restaurant chefs were looking for ways to reduce turnaround time in the kitchen and products that were time- and labor-saving, Jeanette made a successful case to test and ultimately launch frozen pasta. Given the immense operator needs, project timelines were accelerated to bring this to market quickly. The COVID-19 research coupled with SALES INTELLIGENCE data helped the sales team prospect and target key operators and foodservice segments once launched. Early indicators from the accelerated launch, especially feedback from operators, continues to be very positive.