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Future of Drink: 2026 Beverage Trends to Watch

Explore the latest adult beverage trends expected to grow in 2026 and beyond.

Top adult beverage trends for 2026 and beyond

In this webinar, Datassential experts Colleen McClellan, Kelly Dykhuizen, and Robyn Long share the latest alcoholic beverage trends expected to grow in 2026 and beyond, how drinking habits vary by venue, and how consumers respond to emerging flavors and products.

Stay ahead in the beverage industry with actionable insights for beverage manufacturers, on- and off-premise buyers, and beverage directors.

Learn about

  • Emerging beverage trends driving market changes
  • On-premise strategies evolving to meet new consumer demands
  • Consumer drinking habits and generational preferences
  • Drink trends across venues, highlighting location-specific offerings
  • How to stay competitive and meet diverse consumer needs in the drink industry
  • And more!

Complete the form to watch on demand.

Colleen McClellan

Chief Customer Officer, Sommelier/Diploma WSET 

Colleen has 20+ years’ experience in marketing, insights, and innovation for both retail and foodservice markets. Throughout her career, she has worked to translate trends and insights into profitable actions across all food and beverage categories. Currently, Colleen is Chief Customer Officer with Datassential, a certified Sommelier, DipWSET, holds an MBA in International Business, MS in Management Information Systems, and a BS in Neurobiology and Physiology.

Kelly Dykhuizen

Vice President Customer Experience

Kelly joined Datassential in 2017, where she specializes in analyzing food and beverage trends and providing actionable insights to clients. Her background includes over 10 years of experience in both custom and syndicated research, primarily for CPG, foodservice, and retail clients. Kelly has a BS in Marketing and Entrepreneurship from Indiana University.

Robyn Long

Director of Food & Beverage Solutions

Robyn has had the privilege of building her career in Foodservice and adult beverages, from working on the National Accounts team at Boston Beer Company to leading beverage strategy as a director for a regional restaurant group, and most recently serving on the trends and insights team at Southern Glazer’s Wine & Spirits. Along the way, she’s combined sales and marketing experience with a love of insights to help partners uncover opportunities and drive real results. Now as a Solutions Engineer at Datassential, she’s excited to bring that same blend of industry expertise and data-driven storytelling to empower clients and shape what’s next in food and beverage.