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Scores consumer ratings for every LTO
Flavor consumer preferences for any ingredient
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Haiku the future of food today
Amazing tools that help you make simply smarter decisions
Concept TestingSCORES

Innovation Solved

The most innovative food companies are continually coming out with new menu items (think Starbucks Sous Vide Bites or Taco Bell Nacho Fries, etc.). What do these companies have in common? It’s not luck – it’s discipline and process. Innovation is hard. To get it right, the best companies whittle their way down from hundreds…

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cannabisfoodbytesTerpenes Cannabis

High Hopes: Cannabusiness is Big Business

It’s fair to say the tide has turned when it comes to cannabis use in the U.S. Most of the country (29 states) now allows medical marijuana sales, while 9 states plus Washington, D.C., allow recreational use. In January, California—home to a tenth of the U.S. population and the world’s sixth-largest economy—legalized recreational use. Today…

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Produce Blue Book

Pandemic consumers put restaurant cleanliness ahead of taste, operators look for convenience, versatility

  Is your restaurant clean? Like, really clean? Consumers put “clean and sanitary” as their top consideration in choosing a restaurant after the COVID-19 pandemic, ahead of great taste, value, and service, said Jack Li, president and Haiku master at Datassential during a session at the Produce Marketing Association’s Foodservice Delivered virtual conference on July…

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Understanding Trend Lifecycles

While you may think the latest food trends (like turmeric, fried pickles, and shishito peppers) surfaced only in recent years, the reality is that they’ve been around for a decade, moving through the menu adoption cycle. When we only focus on what’s gaining popularity today, it’s difficult to stay on top of trends and capitalize…

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How to Spot Food Trends

You probably knew of the avocado toast trend in 2019, before it became completely ubiquitous, but were you watching it 10 years ago? While we typically spot trends by looking at what’s happening today, using the menu adoption cycle (MAC) we can actually predict food trends that will define the landscape in the next several…

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Is breakfast your jam?

According to our new 2019 Breakfast Keynote Report, around eight in 10 consumers say breakfast is an important part of their day, and three-quarters of consumers prioritize healthiness at breakfast.

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