Introducing Datassential’s Go-To-Market Series: AI, Data, and Sales in F&B

The rules of B2B selling are changing – especially in foodservice sales. Today’s top-performing sales teams are ditching outdated lists and generic outreach in favor of data-driven, AI-accelerated strategies that unlock more focused prospecting, cleaner CRM (customer relationship management) pipelines, and faster conversions. In this series, we dive into these topics.

HERE’s What You’ll Learn:

• Use AI effectively: Predict demand and craft smarter GTM strategies while sidestepping common pitfalls like unnecessary automation or poor model assumptions.
• Optimize your pipeline data: Keep your CRM clean and accurate so you can prioritize high-impact leads and drive faster conversions.
• Activate powerful segmentation: Enrich your CRM with attributes such as popularity scores and franchise flags to uncover whitespace and accelerate deal momentum.