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Restaurant Failure Rate Plunges in 2025: Datassential Sales Intelligence

What is the real restaurant failure rate? How many restaurants fail in their first year?

Consumer Insights, Economy, Food Inflation, Food Supply Chain, Food Tech, Foodservice, Global Flavors, Innovation, Menu Trends, Pizza Trends, Restaurants, Sales Effectiveness
U.S. restaurant first-year failure rates 2018–2025 showing historic drop to 0.9% in 2025

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What is the real restaurant failure rate? How many restaurants fail in their first year?

The restaurant failure rate has been a widely quoted — and widely inaccurate — figure that has persisted for years.

Do 90% of restaurants fail? What about 50%? These figures from a number of outlets can range from a low of 17% to that dismal reported figure that only 1 in 10 restaurants survive.

Datassential tracks both current and historical restaurant closures and openings across the U.S. using a team of experts who come through online review sites and verify closures — both temporary and permanent. And looking at the restaurant failure rate from 2018 to 2025, Datassential is able to see a far more positive trend in restaurant failures than widely reported figures.


The First-Year Restaurant Failure Rate: The Real Numbers

According to Datassential, the first-year failure rate has dropped to just 0.9% in 2025 — the lowest since at least 2018.

Even before the pandemic, first-year failure rates were far lower than commonly believed, hovering under 6%. While COVID-19 temporarily doubled these rates in 2021-2022, the industry has bounced back stronger than ever.

The rate of restaurants that fail in their first year has long been far lower than widely believed. In the years before COVID, the rate was under 6%. During COVID, the first—year restaurant failure rate doubled, but has significantly moderated since, according to Datassential’s U.S & Canada Operators database, part of the company’s comprehensive Datassential One platform.

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How the U.S. restaurant failure rate has changed over time
Year First-Year Restaurant Failure Rate Year First-Year Restaurant Failure Rate
2018 4.7% 2022 10%
2019 5.6% 2023 9.3%
2020 5.1% 2024 4.7%
2021 12.3% 2025 0.9%

What Restaurant Types Succeed Most?


First-Year Restaurant Failure Rate by Segment

Fine dining restaurants have the highest failure rate of any segment this year at 4.9%. Other restaurant segments’ failure rates are significantly lower. Quick-service (QSR) and Casual Dining restaurants both have a failure rate of just over 1%, while midscale and fast casual restaurants have the lowest first-year failure rates at 0.6% and 0.5%, respectively.

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By Cuisine Type

Want to know which restaurants are the most successful in their first year? Think of one of the most popular, portable and well-loved meals, and consumers’ growing love of global flavors outside of the more common three of Mexican, Italian and Chinese.

  1. Pizza. Only two out of more than 1,000 pizza restaurants closed in their first 12 months of operation in 2025.

2. Japanese — Second-lowest failure rate goes to the well-loved global flavor, with classic dishes ranging from sushi and ramen to teriyaki and udon.

On the other end of the list, here are the cuisines with the highest relative closure rates this year:

  1. Steakhouses
  2. African
  3. Italian

The restaurants across these three segments have the highest first year failure rates of any cuisines, but these restaurants also account for the fewest openings so far this year.

Explore detailed Menu Trends data for cuisine-specific insights.


How Many Restaurants Survive 5 Years?

While the failure rate of newly opened restaurants typically gets the most attention, it’s important to look at the failure rates of restaurants with some longevity, as well.

When examining the restaurant failure rate of operators open for five years, much the same pattern emerges.

The rate of restaurant failures at five years of operation has steadily fallen since 2018, when the U.S. restaurant failure rate was 31.1%. The restaurant failure rate hovered above 30% until 2022, when it dropped to 24.9%, and the rate has steadily declined since.

restaurant failure rates for restaurants at 5 years of operation
Year First-Year Restaurant Failure Rate Year First-Year Restaurant Failure Rate
2018 31.3% 2022 24.9%
2019 32.8% 2023 14.8%
2020 30.2% 2024 5.1%
2021 31.9% 2025 0.9%

Restaurant Failure Rate Methodology

Datassential’s restaurant data collection process provides comprehensive insight into the operational status of restaurants across the United States market. The operating status of each of the 700,000 restaurants nationwide is in constant flux, as operators must weigh factors such as local regulations, capacity restrictions, staffing considerations, and customer demand patterns to determine their operational status.

Our collection process captures the reported operating status of approximately 85% of the US restaurant market through a systematic approach utilizing multiple data sources including search engines, industry publications, social media platforms, delivery sites, and restaurant websites. These operational statuses are based on information reported either by restaurant owners or customers, covering various statuses including temporarily closed, permanently closed, and different service modes such as takeout, delivery, curbside pickup, drive—through, and dine—in service.

Each collection period captures the operating status of between 500,000 and 650,000 restaurants, representing 70% to 90% of the entire US restaurant market. Our methodology differs significantly from other industry reports that typically rely on analyst opinions or small sample surveys of 1,000 to 10,000 operators. This substantial sample size provides a more comprehensive foundation for understanding restaurant operational trends and closure patterns across the industry.

What’s Driving the Restaurant Failure Rate Improvement?

Several factors explain why the restaurant failure rate has dropped to historic lows:

Industry Maturation and Learning

Better access to industry data and benchmarking

Improved training and support systems for new operators

Enhanced understanding of market dynamics

Technology and Operations

Advanced point—of—sale and inventory management systems

Better cost control and margin analysis tools

Improved customer relationship management

Market Intelligence

Superior location analysis and market research

Enhanced menu engineering and pricing strategies

Better understanding of customer preferences and trends

Current Restaurant Industry Landscape: Record Success Rates

With a restaurant failure rate of less than 1% in 2025, the industry has never been more stable or promising for new entrants. This represents:

  • 99%+ first-year survival rate for new restaurants
  • Unprecedented industry stability
  • Strong foundation for long—term business planning

Factors Still Influencing Restaurant Success

While restaurant failure rates have reached historic lows, success still depends on fundamental business principles:

Critical Success Factors
  • Strong menu—market fit aligned with local preferences
  • Adequate capitalization and cash flow management
  • Effective cost control and pricing strategies
  • Location selection based on demographic analysis
  • Adaptability to changing consumer trends
Monitoring Key Performance Indicators
  • Food cost percentages and margin management
  • Customer acquisition and retention metrics
  • Average transaction values and frequency
  • Labor cost optimization

Why Are Failure Rates Dropping?

Current trends suggest restaurant failure rates will continue to remain low as:

  • Industry support systems continue to improve
  • Technology solutions become more accessible
  • Market intelligence becomes more sophisticated
  • Training and educational resources expand

Fewer restaurants are closing, too, because fewer restaurants are opening. Dive into Datassential’s analysis on the restaurant closure rate here: Restaurant Closures Are At 7-Year Low in 2025: Datassential Sales Intelligence

Investment and Financing Implications

The dramatic improvement in restaurant failure rates has significant implications:

  • Lenders can view restaurant investments more favorably
  • Investors have data supporting restaurant industry stability
  • Franchisors can demonstrate improved success rates to potential franchisees
  • Insurance providers may adjust risk assessments based on current failure rates

The Bottom Line on Restaurant Failure Rate

The restaurant failure rate story of 2025 is one of unprecedented success and industry maturation. With failure rates dropping from over 31% to less than 1% in just seven years, the restaurant industry has undergone a remarkable transformation.

For aspiring restaurateurs, these statistics represent a golden opportunity. Datassential’s restaurant failure rate data shows that:

  • 99% of restaurants survive their first year
  • Industry support systems are stronger than ever
  • Success is not just possible — it’s statistically probable

The persistent myths about the restaurant failure rate need to be retired. Today’s data shows an industry that has learned, adapted, and evolved into one of the most stable business sectors for new operators. The real restaurant failure rate in 2025 proves that the “90% of restaurants fail” statistic is not just wrong — it’s misleading.

FAQ: Restaurant Failure Rates

Q: What is the real restaurant failure rate in 2025?

A: According to Datassential Sales Intelligence, only 0.9% of U.S. restaurants fail in their first year in 2025 — the lowest rate since at least 2018.

Q: Do 90% of restaurants fail in their first year?

A: No. The “90% failure” stat is a myth. Actual first-year failure rates have been under 6% for years, except during the COVID-19 spike in 2021–2022.

Q: Which types of restaurants fail the most?

A: Fine dining restaurants have the highest first-year failure rate in 2025 at 4.9%. Fast casual and midscale restaurants have the lowest, under 1%.

Q: Which cuisines succeed the most?

A: Pizza restaurants are the most successful — only two of more than 1,000 closed in their first 12 months of operation in 2025. Japanese restaurants are the second-most successful.

Q: How many restaurants survive five years?

A: In 2018, nearly one-third of restaurants failed within five years. In 2025, that number has dropped to less than 1%.

Q: Why are restaurant failure rates improving?

A: Key drivers include better data and benchmarking, improved training, smarter POS and inventory systems, and stronger financial planning tools.