The restaurant industry isn’t slowing down — and neither is Datassential. We have always believed that staying ahead means anticipating the needs of the market and enabling our customers to turn insights into immediate action. That’s why Datassential is fundamentally changing how it delivers new menu launch data in Launches & Ratings, the ultimate LTO and new menu item tracking and analytics tool for restaurant chains, now part of Datassential One.

Leading the Industry Forward

In an era where food trends explode on social media overnight and consumer preferences shift faster than ever, Datassential continues to raise the bar for what menu intelligence should deliver. The company has long been recognized as the industry’s most progressive source for accurate menu insights — and that leadership means constantly evolving to serve clients better.

That’s why Datassential now surfaces new menu items on an ongoing basis, publishing launches as soon as they’re discovered, as often as daily. This represents a fundamental shift in how quickly teams can spot emerging trends and competitive activity. While others rely on monthly update cycles, Datassential’s approach ensures clients are working with the freshest possible intelligence — because in this industry, timing isn’t just important, it’s everything.

Speed Without Compromise

Datassential’s approach combines two powerful capabilities: comprehensive menu launch tracking and proprietary consumer intelligence. The company doesn’t just scrape menus — it goes far beyond that. Every menu item discovered is run through Datassential’s consumer rating process, gathering authentic consumer feedback on awareness, trial, and appeal. This human component is what transforms raw menu data into actionable intelligence that drives real business decisions.

Here’s what sets Datassential apart: the platform delivers speed to insight without sacrificing the quality and consumer intelligence clients expect.

“While other sources update monthly, we’re discovering and surfacing new menu items on an ongoing basis — as soon as they launch,” says Emily Tang, Chief Product Officer at Datassential. “We still run every single item past consumers, but the real innovation is in discoverability. Food trends and consumer preferences are shifting faster than ever, and at Datassential, we want to ensure our customers are positioned to react accordingly.”

Every item still goes through Datassential’s consumer rating process — clients get those insights as they become available. But they won’t be left in the dark while waiting. The moment Datassential discovers a new launch, it’s available to clients, giving them a critical head start on understanding market movements.

More Than Speed: Scale That Matters

2025 has been a year of aggressive expansion. Datassential isn’t just updating faster — it’s tracking more chains across more markets than ever before.

The numbers tell the story. Launches & Ratings includes:

• 700+ chains tracked across the US, Canada, and internationally
• 18 countries covered with global launch tracking
• 350+ international chains now in the database

“We’re faster, broader, and built to meet you where you are,” Tang explains. “And in 2025, we’ve significantly expanded our reach — not only covering 350 chains in the U.S. and Canada, but now tracking global launches across 18 countries and 350 international chains.”