The 2025 Datassential 500 Award Winners & Report Sneak Peek

Who’s winning the restaurant game today — and what are their secrets? The 2025 Datassential 500 reveals how the biggest restaurant chains in America navigated inflation, the value war, and rapidly evolving consumer tastes, and how some brands rose above the rest with some fresh, innovative strategies.

Get the latest on how the biggest and fastest-growing chains are redefining how to win — whether it’s the evolution of little treat culture or the new menu strategies of health-focused brands, to drive-thru dominance or strategic shifts that have paid dividends.

Explore segment standouts across fast-food and limited service, the lone bright spot in the full-service market, and learn the latest in a number of key topics relevant to the chain restaurant universe such as inflation, AI, brand identity, global flavors, and safe experimentation.

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What’s inside?

• Our NEW Datassential 500 Awards including most original menu, best burger chain, and more
• Healthy, indulgent & winning: A look at how the top brands capitalized on trends.
• The fastest-growing foodservice chains in the U.S. – and what consumers are craving today
• Segment winners and “blurring”
• Inflation, the evolution of the value war and how top brands stay resilient despite economic headwinds

Highlights from this issue:

• The stunning surge of one fast-growing global cuisine
• Beverages and the critical recipe for success
• The sweet influence of growing brands