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Europe in a Bite: Selling Food & Beverage in the Age of AI

A two-part webinar series that turns AI from a talking point into a business advantage for food and beverage.

Note: This is a new Europe in a Bite series to register for. Your confirmation email will include calendar invites for both sessions.

Live insights on AI, built for European food and beverage

AI is on everyone’s agenda, but few have a clear plan for using it. This two-part series takes a practical look at where AI is changing the food and beverage industry, followed by a candid peer conversation on what adoption really looks like.

PART 1 | 23 SEPTEMBER
Outlook: Where AI Creates Value in F&B Sales

PART 2 | 21 OCTOBER
Fireside Chat: Lessons from Digital Transformation in F&B

Why F&B professionals should register

  • Understand where AI genuinely helps, and where it doesn’t
  • Discover what purpose-built AI solutions looks like for sales teams
  • Hear how industry peers are applying AI in practice

Two-Part Webinar Series Calendar

30 minutes | 1 PM BST
Wednesday, 23 September
wednesday, 21 october

Can’t attend an episode live? Complete the form to register and receive the recording link.

PART 1 | 23 SEPTEMBER

Outlook: Where AI Creates Value in F&B Sales

Fragmented data, manual prospecting, slow response to market shifts: these are the everyday challenges facing food and beverage sales teams. See how AI is starting to solve them, and why off-the-shelf tools fall short for this industry.

PART 2 | 21 OCTOBER

Fireside Chat: Lessons from Digital Transformation in F&B

Hear directly from food and beverage leaders on what digitisation, including AI, really looks like in practice: the wins, the false starts, and the lessons learned along the way. Leave with insights you can apply to your own strategy.

You only need to register once for both webinars in the series.

All topics and content outlined in this calendar are subject to change.

Frequently Asked Questions

  • Is this webinar series free to attend?

    Yes, both sessions are free to attend!

  • Who should attend this webinar series?

    This series is designed for professionals in food and beverage manufacturing, distribution, restaurant technology, and the HORECA (hospitality) sector who want a practical understanding of how AI and digitisation apply to their business.

  • How do I register?

    Complete the form above and hit the “Register” button to sign up for this two-part webinar series.

    After submitting, you will receive an automated Zoom webinars calendar invitation that includes both sessions.

  • I registered for a previous Europe in a Bite series. Do I need to register again?

    Yes, registration is required for each new series. You’ll receive a fresh confirmation email with calendar invites for both new sessions.

    To catch up on on-demand sessions from our inaugural Europe in a Bite series, click here!

  • Why isn't generic AI (like ChatGPT) enough for food and beverage companies?

    Generic AI tools aren’t trained on proprietary F&B data, which means they can lack accurate, up-to-date industry context, from menu trends to operator behaviour. They also raise data privacy concerns, since sensitive business information may not meet GDPR requirements when shared with general-purpose tools.

    This webinar series explores what purpose-built, industry-specific AI solutions look like instead, and how they address these gaps directly.