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Buzzworthy Beverage Trends

Explore the latest trends and research in the consumer beverage landscape. Whether you’re a beverage manufacturer, on-premise buyer or beverage director, this webinar is a must-watch.

Adult Beverage Webinar_Buzzworthy Beverage Trends_June 2023

Adult Beverage Webinar

In this fun-filled webinar, we delve into the latest trends in the world of adult beverages, and take a closer look at the latest consumer research across wines, spirits, hard cider, and seltzer.

From the growing trend of “better-for-you” hard beverages to the latest research on drinking habits and preferences, we’ll dive deep on how consumers’ behaviors are shifting — no matter their drink of choice.

Expand your knowledge, tantalize your taste buds, and become the ultimate connoisseur in this engaging webinar!

We’ll cover:

  • Up-to-the minute industry trends in uncertain economic times
  • The latest consumer data on wine, spirits, hard seltzer and cider
  • A peek into the future with industry predictions and forecasts

Complete the form to watch the recording on-demand.


About the Speakers

Colleen McClellan

VP Customer Experience/Sommelier/WSET III 

Colleen has 20+ years’ experience in marketing, insights, and innovation for both retail and foodservice markets. Throughout her career, she has worked to translate trends and insights into profitable actions across all food and beverage categories. Currently, Colleen is a Director with Datassential, a certified Sommelier, WSET III in wine, holds an MBA in International Business, MS in Management Information Systems, and a BS in Neurobiology and Physiology.

Kelly Dykhuizen

Senior Director Customer Experience

Kelly joined Datassential in 2017, where she specializes in analyzing food and beverage trends and providing actionable insights to clients. Her background includes over 10 years of experience in both custom and syndicated research, primarily for CPG, foodservice, and retail clients. Kelly has a BS in Marketing and Entrepreneurship from Indiana University.

Kyle Chamberlin

Associate Director Customer Experience

Kyle has over a decade of experience in insights and innovation, including seven years with Datassential diving into the past, present, and future of the food industry. He strives to find the sweet spot between the cutting edge and the commercially viable using big data. Kyle is currently an Associate Director with Datassential, is a beer nerd who is studying for his Cicerone certification, and spent two summers kickstarting a vegan kimchi brand in Chicago.