Future of Drink 2026 Preview

The Future of Drink 2026 preview delivers your essential guide to breakthrough beverage innovations across beer, wine, and spirits, as well as the consumer data to suggest how and what they will want next.

Explore the trends redefining restaurants, bars, and entertainment venues — from AI-generated flavor profiles and carbonated cocktails to regenerative wineries and luxury spirit collections that elevate the guest experience.

This preview highlights a number of the 137 tested trends and the top 20 most promising opportunities across every category, including a look into demographic splits at specific venues, Menu Adoption Cycle (MAC) data showing what’s emerging, and what’s ready to scale.

Get exclusive early access to game-changing beverage intelligence for 2026 and beyond — and see which flavors, formats, and experiences consumers will be asking for next.

Download your copy today!

Inside this report you’ll learn:

• New beverage trends to have on the radar for 2026 and beyond
• The top 20 trends consumers are most interested in, split by gender
• The cross-over creations blending categories like wine cocktails, functional sodas, and tea-based spirits
• Menu Adoption Cycle (MAC) movers like low-alcohol “session” beers and ciders