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Coffee Trends

Get a sneak peek at the latest trends in coffee and insights for the beverage industry.

Beverage Trends, Food Trends, Foodservice, Ingredient Trends, Innovation

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Explore trends in the coffee and consumer beverage landscape for 2024

Want to know all about how, where, and when consumers are drinking all varieties of coffee, from cold brew to hot drip, to specialty coffee like Thai iced coffee and Nitro?

Learn more about top consumed beverages, at-home vs. away-from-home consumption, in-depth insights on coffee types, motivations, and awareness.

Plus, you’ll get a look at other top consumed beverages, demographic variations, occasion shifts, and top trends.

This report is a must-read for beverage professionals who want to know more about their core consumers’ habits, desires – and how those are changing.

Inside this report you’ll learn:

  • Beverage consumption patterns in the United States
  • Insights on beverage occasions and share of away-from-home (AFH) vs. at-home (AH) consumption
  • Breakdowns of hot and cold coffee consumption
  • Coffee type appeal and other beverage motivations

Download your free copy today!

Insights in this report:
  • Coffee drinkers were much more price-conscious in 2024, which made sense amid high inflation, so coffee producers must prove cold brew’s value proposition
  • The average number of daily beverage occasions is down, but still higher than pre-COVID
  • 26% of consumer drink cold coffee away from home