Disaronno Case Study

Disaronno International is an importer and marketer of fine wines & spirits. With its smooth taste and unmistakable aroma, Disaronno is the world’s favorite Italian liqueur.

THE CHALLENGE

In her position as On-Premise National Account Manager for Disaronno International, accounts were asking Kayla Wiede and her team for very specific insights and trends, but the Disaronno team lacked the ability to answer the targeted questions. This left them feeling frustrated – like they were leaving opportunities on the table. They knew they needed a partner who could step in and be this authority, enabling them to provide the support and expertise the accounts needed and make their company proud.

Disaronno lacked the ability to speak to national trends

They were leaving opportunities on the table

The team sought a partner who would provide answers and expertise

“With Datassential we can provide very specific targeted recommendations. Now, we have specific data to back up anything that we suggest and offer to an account. Just type whatever you need, and the tool will pull everything around that for you.”

– Kayla Wiede, On-Premise National Account Manager, Disaronno International

THE SOLUTION

Kayla was familiar with Datassential, and recognized Datassential as exactly the partner that Disaronno needed. She began having internal conversations to pitch the partnership opportunity to the broader team, knowing they required something that would be easy to navigate, easy to embed into presentations, answer targeted questions, and also be affordable. The Disaronno team found it incredibly easy to get started with Datassential – after sending one email, they received an immediate call back and meeting with a Datassential representative who answered their questions and worked collaboratively with the Disaronno team to identify the solutions that satisfied their needs.
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Kayla recognized Datassential as the partner Disaronno needed

Datassential was easy to navigate, easy to embed in presentations, and affordable

A Datassential rep immediately responded and worked collaboratively with the Disaronno team

THE IMPACT

Now partnered with Datassential, Disaronno is able to provide very specific, targeted recommendations to their accounts, all backed by trusted data. The Disaronno team is also seeing incredible time savings, where prior to partnering with Datassential it took upwards of 50-60 hours to answer time intensive RFPs, and now they turn them around in as little as 5-10 hours. Disaronno sees Datassential as an incredibly intuitive, day one solution that provides an immediate, positive impact on their business.