The keys to create a winning menu

In this report, take inspiration from the new menu items, limited-time offers, and test items released by major restaurant chains that rank highest in our SCORES database, which ranks concepts based on consumers’ views of six key metrics including purchase intent, draw, and value. You’ll discover what consumers most want to purchase, what they rank the most unique, and insights including what price point most consumers call a “good value.” Plus, you’ll gain insight on generational preferences and updates on hot menu items, like chicken sandwiches. 

What’s covered in this issue:

• Highest ranking menu items from major restaurant chains
• Breakdown of winning items, from pizza to desserts
• The magic price point that equals a “good value”
• Generational views on what menu items draw them in
• New menu items consumers crave
• The status of the chicken sandwich wars