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Pizza and Italian Food Experiences Across Europe

Get a sneak peek of the latest trends in pizza and Italian dining

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Explore the newest trends in the world of pizza and Italian cuisine

This preview of the 2024 Pizza & Italian in Europe Keynote report provides insights into pizza consumption trends across several European countries, including Belgium, France, Germany, Netherlands, Spain, and the UK. It focuses on pizza consumption, pizza chains and the Italian restaurant experience and sheds light on the popularity of the Mediterranean diet in these regions.

For example, a majority of European consumers (70%) express strong loyalty towards pizza consumption, placing a high value on freshness, taste, and authenticity in Italian cuisine. The emphasis on high-quality ingredients and delicious flavors, along with unique cooking methods, makes this diet highly appealing to them.

Additionally, consumers highly prioritize authentic Italian dining experiences, seeking establishments that provide a genuine taste of Italy through their dishes and ambience.

Fill out the form at the right to get a big bite of pizza insights to align your offerings with consumer preferences and use them to drive your business forward.

Here’s what else you can learn:

  • Pizza consumption preferences and European consumer habits
  • Pizza chains ranking
  • Key Factors European Consumers Consider When Choosing an Italian Restaurant

A few insights from the report:

  • 73% of German consumers prefer a crispy crust for their favourite pizza
  • 65% of French consumers seek fresh ingredients when dining out for pizza
  • 51% of Spanish consumers prioritize hygiene and cleanliness when selecting an Italian restaurant