Sales reps in food and beverage know the struggle: you’re working a lead, prepping for a call, or planning a campaign — and you don’t have the full picture. The right operator data exists, but it’s scattered across tabs, tools, and spreadsheets.

You’re not alone — 80% of foodservice manufacturers say identifying the right operator targets is one of their biggest sales challenges.

That’s why Datassential built the Salesforce Plugin — a powerful new tool that brings the industry’s best operator insights directly into your team’s system of record. No more bouncing between platforms or tracking down details. Now, reps can search, filter, and enrich accounts with real-time intelligence — all from inside Salesforce.

Meet Datassential’s newest capability: a Salesforce integration for foodservice that brings the industry’s best operator insights directly into your team’s system of record. No more bouncing between platforms or tracking down details. Now, reps can search, filter, and enrich accounts with real-time intelligence — all from inside Salesforce.

As the leading food and beverage intelligence platform, Datassential powers smarter, faster decisions across the industry — from trend forecasting and menu innovation to operator targeting and sales enablement for the food industry. With this plugin, we’re putting that same predictive insight right into the heart of your food & beverage sales workflow.

Smarter Selling Starts with Better Data

The plugin connects Salesforce to Datassential’s massive operator platform — covering restaurants, non-commercial accounts, chains, and independents across 70+ countries. With it, you can:

• Search by cuisine, segment, location radius, and more
• Instantly find operators that match your ideal customer profile
• Enrich leads and accounts with over 70 detailed, verified data points
• Keep your CRM current with scheduled data refreshes

Built for smarter targeting and better results. Partners get deep, relevant foodservice operator data — right where your team already works — so every call, email, and campaign is sharper, faster, and more targeted.

Built for the Way Food & Beverage Teams Sell

Your reps already live in Salesforce. The plugin is built to meet them there — no extra steps, no extra logins. From regional attributes and cuisine focus to chain affiliation and purchase potential, everything they need is searchable, filterable, and ready to act on.

Whether you’re prepping for a meeting or building a list of local prospects, the plugin gives you instant access to the right data — without breaking your flow.

And because Datassential’s insights are continuously updated and verified, food & beverage sales teams can be confident they’re always working with the most accurate picture of the operator landscape.

Better Targeting, Less Guesswork

The plugin’s advanced filters let you zoom in on exactly who you need to reach:

• Filter by segment (QSR, fast casual, full service, etc.)
• Target specific cuisines, concepts, or chains
• Search by location radius or region
• Set confidence levels to focus on verified, high-potential accounts

Whether you’re running local campaigns or national activations, your targeting is faster, your outreach is more personalized — and your pipeline is stronger.

Fast Setup, Immediate Value

Getting started takes just a few steps:

1. Contact your Datassential representative to enable the plugin.
2. Configure your search and update preferences.
3. Start enriching and targeting accounts — all within Salesforce.

There’s no long ramp-up, no IT bottlenecks, and no new systems to learn. Just powerful sales enablement for the food industry, delivered where and when you need it.