Innovation in the food and beverage industry has never been more dynamic – or perhaps, more difficult. Operators face increasing pressure to create exciting menu items, stay on top of rapidly evolving trends, and constantly maintain a competitive edge, all while costs and other challenges increase.

In the video below, created in partnership with Nation’s Restaurant News, Debbie Beisswanger, SVP of Brand Marketing at Dutch Bros and Jessica Sattler, Director of Insights at Dutch Bros, join Emily Tang, SVP of Product at Datassential to discuss how data is transforming menu development, providing brands with the tools to ideate, test, and refine concepts with greater speed and precision.

Together, they discuss data-driven strategies to navigate today’s competitive landscape, from spotting trends, to pinpointing variable consumer preferences to leveraging artificial intelligence for more efficient innovation.

The conversation covers key challenges facing food and beverage operators, including how to balance creative intuition with analytical insights, the role of AI in streamlining ideation, and the impact of consumer feedback in shaping winning menu items. With Datassential’s expertise in market intelligence and generative AI, this discussion offers practical takeaways for brands looking to push the boundaries of product development.

Whether you’re a restaurant operator, a foodservice brand, or a supplier, this video will provide actionable insights to help you stay ahead in an evolving marketplace.

Watch now to learn how industry leaders are transforming menus through the power of data.

If you’d like to know more about Menu Trends or other Datassential tools that make innovation easier, click here. 

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