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Future of Drink: 2025 Beverage Trends to Watch

Uncover key beverage trends shaping the market, what trends pique the highest consumer interest by demographic, the impact of growing global influences, and more.

Thursday, October 17th at 12 pm CT

Top beverage trends for 2025 and beyond

Thursday, October 17th at 12pm CT, join Datassential experts Colleen McClellan, Kelly Dykhuizen, and Kyle Chamberlin for a captivating discussion on the latest alcoholic and non-alcoholic beverage trends expected to grow in 2025 and beyond, and see how consumers across all demographics respond to emerging flavors and products.

Explore not just what trends are poised to grow in the world of alcoholic and non-alcoholic beverages, but also the strategies to amplify the right offerings to specific groups of consumers, including generations from Gen Z to Boomers, both on- and off-premise. Plus, dive into the latest innovations in categories including ready to drink, and learn how drinking habits vary by venue.

Stay ahead in the beverage industry with actionable insights for beverage manufacturers, on- and off-premise buyers, and beverage directors.

We’ll cover these key topics:

  • Emerging beverage trends driving market changes
  • On-premise strategies evolving to meet new consumer demands and preferences
  • Consumer differences in drinking habits and generational preferences
  • Drink trends across different venues, highlighting location-specific offerings
  • How to stay competitive and meet diverse consumer needs in the drink industry

Colleen McClellan

Chief Customer Officer, Sommelier/Diploma WSET 

Colleen has 20+ years’ experience in marketing, insights, and innovation for both retail and foodservice markets. Throughout her career, she has worked to translate trends and insights into profitable actions across all food and beverage categories. Currently, Colleen is Chief Customer Officer with Datassential, a certified Sommelier, DipWSET, holds an MBA in International Business, MS in Management Information Systems, and a BS in Neurobiology and Physiology.

Kelly Dykhuizen

Vice President Customer Experience

Kelly joined Datassential in 2017, where she specializes in analyzing food and beverage trends and providing actionable insights to clients. Her background includes over 10 years of experience in both custom and syndicated research, primarily for CPG, foodservice, and retail clients. Kelly has a BS in Marketing and Entrepreneurship from Indiana University.

Kyle Chamberlin

Associate Director Customer Experience

Kyle has over a decade of experience in insights and innovation, including seven years with Datassential diving into the past, present, and future of the food industry. He strives to find the sweet spot between the cutting edge and the commercially viable using big data. Kyle is currently an Associate Director with Datassential, is a beer nerd who is studying for his Cicerone certification, and spent two summers kickstarting a vegan kimchi brand in Chicago.