Skip to Main Content
Resources / Webinars

Summer Sips: Adult Beverage Trends 2025

Discover the latest alcoholic beverage trends, from generational drinking habits to daypart drinking – brunch to dinner.

Thursday, May 22 at 12 pm CT

Raise your beverage strategy: Tap into generational drinking trends and more for the new season!

Ready to elevate your beverage strategy? On Thursday, May 22 at 12 pm CT, join Datassential and a crew of industry pros as we break down the trends shaping the alcoholic beverage market for the rest of 2025 and beyond. Whether you’re eyeing the next big thing for a restaurant or retail shelf, this one for you. Let’s raise a glass to fresh, actionable insights that will take the guesswork out of what to menu next, and drive your business forward.

In this webinar, hear from Datassential experts Colleen McClellan and Kelly Dykhuizen as they share findings from our latest generational drinking habits research – including what drink types, formats, and venues are trending across Gen Z, Millennials, Gen X, and Boomers – as well as emerging trends in Hispanic drinking habits and daypart drinking, from brunch to dinner. Walk away with concrete data and strategies to quickly impact your business.

We’ll cover these key topics:

  • What’s trending now: Top drink types and formats across Gen Z, Millennials, Gen X, and Boomers
  • How generational drinking habits are evolving, what they mean for your business
  • Where consumers are drinking: The latest on preferred venues by generation
  • New insights into Hispanic drinking habits and their impact on the beverage landscape
  • How drinking behaviors shift by daypart, from brunch to dinner

Submit the form to register.

Colleen McClellan

Chief Customer Officer, Sommelier/Diploma WSET 

Colleen has 20+ years’ experience in marketing, insights, and innovation for both retail and foodservice markets. Throughout her career, she has worked to translate trends and insights into profitable actions across all food and beverage categories. Currently, Colleen is Chief Customer Officer with Datassential, a certified Sommelier, DipWSET, holds an MBA in International Business, MS in Management Information Systems, and a BS in Neurobiology and Physiology.

Kelly Dykhuizen

Vice President Customer Experience

Kelly joined Datassential in 2017, where she specializes in analyzing food and beverage trends and providing actionable insights to clients. Her background includes over 10 years of experience in both custom and syndicated research, primarily for CPG, foodservice, and retail clients. Kelly has a BS in Marketing and Entrepreneurship from Indiana University.