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Decoding European Bakery Consumer Insights
“100% pure butter” is nearly four times more motivating as a bakery purchase driver than low-fat or low-sugar claims.
Watch the webinar to learn:
- How daily bread consumption varies between markets
- Why local and artisan products continue to resonate with consumers
- What Gen Z’s views on indulgence, sugar, and butter-based products could mean for future innovation
Submit the form to access the webinar on demand.