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Mastering Foodservice in Europe

Boost your sales and grow your European clientele by gaining insights into foodservice dynamics, understanding consumer preferences, and leveraging Limited-Time Offers (LTOs) for maximum impact.

Key Market Trends and the LTO Landscape

Datassential hosts Maryline Guilleminot and Claire Conaghan explore the foodservice dynamics and trends in Europe’s five major markets: France, Germany, Italy, the United Kingdom, and Spain, uncovering consumer preferences in Limited-Service Restaurants (LSR) and Full-Service Restaurants (FSR) along with the new items that attract the most consumer interest.

In this webinar, our experts share:

  • The dynamics of the European foodservice landscape and segments
  • The latest consumer trends shaping the industry
  • The recent LTOs (Limited-Time Offers) and item launches
  • And much more!

Submit the form to access the webinar on-demand.

About the Speakers

Claire Conaghan

Trendologist & Associate Director, Publications

Claire is in charge of the syndicated content for Datassential’s presentation-ready insights library, Report Pro. She’s been part of the Datassential team for over a decade. When she applied for her role at Datassential her cover letter stated “I am not only passionate about market research and data analysis, but have a love for all things culinary. I enjoy dining out, cooking in, and introducing people to new foods.” which holds true today. Datassential’s platforms are her happy place and a job that allows her to spend all day finding new food trends and playing with data is a dream come true. She has a BS in Decision Science and a BA in Hispanic Studies from Carnegie Mellon University. She is a hobby veggie gardener and mom to two budding foodies.

Maryline Guilleminot

EMEA Marketing Manager

Maryline is the EMEA Marketing Manager at Datassential, with over 15 years in strategic marketing, brand management, and customer engagement across various sectors. Over the past year, she has led impactful marketing initiatives at Datassential and has three years of focused experience in the food and drink industry. This has enhanced her ability to spot emerging trends and understand the cultural connections people have with food and beverages. A food enthusiast outside of work, she infuses her passion into creative marketing strategies that resonate with audiences. She is committed to fostering innovation and achieving tangible results, constantly expanding her knowledge to adapt to the evolving marketing landscape.