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Boost your Conversion Rate with Purchase Potential

Gain a competitive edge on the highly fragmented European foodservice market by leveraging the power of enhanced data. Take a look at purchase potential data in key European markets – France, the UK, Germany, Spain and Italy; with a special focus on the beverage market in France and the UK.

Learn how purchase potential can help direct your sales team to the highest potential leads

Amandine Bru, Director of Data Operations for the EMEA region, shares expert analysis on the operator food and beverage purchasing landscape in Europe, and practical strategies foodservice professionals can use to stay ahead.

What you’ll learn:

  • What purchase potential means in foodservice and how we estimate it
  • How much restaurants, hotels and bars spend in food & beverage purchases in Europe
  • What the Big 5 (France, UK, Germany, Spain, Italy) represent in the European market in terms of purchasing weight
  • How our purchase potential data can maximise the deployment of your sales team thanks to precision targeting – using the beverage market in the UK & France as a case-study

Submit the form to access the webinar on-demand.

About the Speaker

Amandine Bru

Director – Data Operations, EMEA

Amandine leads a team of data-hungry specialists dedicated to building and updating foodservice operator databases across 70+ countries, while delivering top-tier data management services to leading foodservice companies. With over a decade of industry experience—first at CHD Expert and now at Datassential following their merger—Amandine has held roles spanning marketing, operator market research, and data project management before becoming head of data operations for the EMEA & LATAM regions. In this fast-paced, competitive sector, Amandine enjoys the challenges of a highly technical field and values being at the forefront of emerging food trends every day.