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How to Defend Menu Placements and Win New Customers

In this special webinar for manufacturers and distributors, learn best practices for modernizing and evolving your sales and marketing strategy for today’s restaurant environment.

Defend Menu Placements

Learn best practices for modernizing and evolving your sales and marketing strategy for today’s restaurant environment

Consumers today want different things from restaurants, and operators’ purchasing patterns currently are in flux while they navigate what feels like a whole new world in terms of changing consumer interests and continued supply chain headwinds. Manufacturers must be ready to defend existing menu placements and operator partnerships, while also pursuing and winning menu placements with new operator prospects.

Watch Kyle Chamberlin, Associate Director, and Marie Molde, Head of Product Marketing, in this 30-minute webinar covering how to:

  • Defend existing menu placements with operators
  • Land a menu placement with a new chain
  • Develop successful new menu items that will win with consumers

Speakers

Marie Molde

Head of Product Marketing

With a strong background in food and business – holding a combined MBA/RD from Dominican University – Marie brings a unique perspective and innovative point of view to Datassential. Restaurant chains and suppliers have relied on Marie’s expertise in food and consumer trends, and for years she has helped foodservice and retail operators with innovation and sales support. Marie routinely presents at industry-facing conferences and events and is quoted by major media brands including BuzzFeed, The Washington Post, and The New York Times.

Kyle Chamberlin

Associate Director Customer Experience

Kyle has over a decade of experience in insights and innovation, including seven years with Datassential diving into the past, present, and future of the food industry. He strives to find the sweet spot between the cutting edge and the commercially viable using big data. Kyle is currently an Associate Director with Datassential, is a beer nerd who is studying for his Cicerone certification, and spent two summers kickstarting a vegan kimchi brand in Chicago.