Recorded on March 3, 2022

Datassential’s Jack Li and Huy Do discuss what consumers think about peer-to-peer food vendors and social media food businesses, the difference between a fad and a trend, what’s on the horizon in the world of food, and the latest with COVID-19.

Highlights:

• Peer-to-peer vendor examples: Shmeal, Shef, Dough Daddy, Alteconomy, Funeral Potatoes
• 42% of consumers were motivated to purchase from peer-to-peer vendors because they saw great reviews & comments from social media and wanted to buy it
• Reputation for superior food quality and reviews from other customers were the top two trustworthy qualities in peer-to-peer vendors
• 53% of consumers disagree with “I like being able to purchase food and beverages while scrolling through social media”
• One of the four factors in determining a fad vs a trend is whether it addresses a new consumer truth
• Korean BBQ has seen +42% 4-year menu growth
• Elote has seen +94% 4-year menu growth

Watch the episode for more! See below for access to the webinar presentation.

If you missed the show, join us next time by registering for the bi-weekly series here.

If you are a Datassential client, click here to access the presentation.

Not a client? Request access using the form below.