The most innovative food companies are continually coming out with new menu items (think Starbucks Sous Vide Bites or Taco Bell Nacho Fries, etc.). What do these companies have in common? It’s not luck – it’s discipline and process.
Innovation is hard. To get it right, the best companies whittle their way down from hundreds of ideas to bring just a handful of new items successfully to market – because they know that while innovation demands creativity, success depends on the strength of the process behind it.
Done right (and barring unforeseen circumstances – like, say, a pandemic), the process should set you up so ideas that make it to the very end are well positioned to boost your win rate substantially. Datassential’s gold-standard Launches & Ratings, is an interactive and dynamic database of consumer ratings for every new menu item and LTO from major chain restaurants and c-stores (40,000 strong and counting), plus 140,000+ grocery deli and meal kit introductions.
At both the Idea Screening and Concept Testing steps of the process, Launches & Ratings offers a critical advantage by allowing you to see how your ideas measure up against actual in-market items (rather than comparing your ideas to other ideas – good or bad). And now, Launches & Ratings provides comprehensive analysis by chain and longitudinal tracking, along with customizable notifications for segments, chains, or foods, beverages, and flavors of interest..
Consumer ratings highlights:
These new measures were designed to be evaluated in tandem, each lending insight to the others; together, they allow you to go deeper and truly understand the story of each new menu item’s potential. Whether you’re filling your menu pipeline or helping a customer with theirs, Launches & Ratings gives you the easiest, fastest, and most precise data with instantly translatable results. Test your ideas at the highest standard with the least amount of guesswork.