The most innovative food companies are continually coming out with new menu items (think Starbucks Sous Vide Bites or Taco Bell Nacho Fries, etc.). What do these companies have in common? It’s not luck – it’s discipline and process.
Innovation is hard. To get it right, the best companies whittle their way down from hundreds of ideas to bring just a handful of new items successfully to market – because they know that while innovation demands creativity, success depends on the strength of the process behind it.
Done right (and barring unforeseen circumstances – like, say, a pandemic), the process should set you up so ideas that make it to the very end are well positioned to boost your win rate substantially. Datassential’s SCORES, the gold-standard in concept testing, is an interactive and dynamic database of consumer ratings for every new menu item and LTO from major chain restaurants and c-stores (30,000 strong and counting).
At both the Idea Screening and Concept Testing steps of the process, SCORES offers a critical advantage by allowing you to see how your ideas measure up against actual in-market items (rather than comparing your ideas to other ideas – good or bad). And now, SCORES is even better. The next generation of the product is rolling out this month, with scores of enhancements (pun intended) that make concept testing easier than ever before. We took everything customers love about SCORES and supercharged it – with one goal: to eliminate the guesswork and allow you to make the right call on new offerings every time.
The new SCORES features across-the-board improvements that make it an invaluable tool for anyone that wants a clear and defined path to innovation success… here are a few highlights:
These new measures were designed to be evaluated in tandem, each lending insight to the others; together, they allow you to go deeper and truly understand the story of each new menu item’s potential. Whether you’re filling your menu pipeline or helping a customer with theirs, the new SCORES gives you the easiest, fastest, and most precise data with instantly translatable results. Test your ideas at the highest standard with the least amount of guesswork.