Burger Pricing Trends at Restaurants

Introducing Datassential’s first-ever Burger Price Index report. Discover how foodservice operators are balancing menu pricing with rising beef costs and consumer expectations on a menu staple.

Consumer Insights, Convenience Store, CPG & Retail, Food Trends, FoodBytes, Foodservice, Ingredient Trends, Menu Trends

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How burger prices are changing across restaurants in recent years

Burgers are one of the most visible menu items in foodservice, and one of the most strategically priced. Datassential’s Burger Price Index analyzes pricing across major restaurant chains to understand how operators are managing rising costs while staying competitive.

Since January 2023, burger menu prices have increased about 14%, while underlying beef production costs have surged roughly 32%, highlighting the margin pressures operators face.

Key insights from the report:

Burger prices have increased 14% since January 2023
Limited-service restaurants raised prices faster than full-service operators
Price growth accelerated in 2024 but slowed significantly in 2025
Operators may be absorbing some cost inflation to protect traffic

Download the complimentary report today to learn how operators are increasingly making sophisticated pricing decisions to protect both traffic and margins.

INSIGHTS IN THIS REPORT

Operators are absorbing some inflation. Beef production costs rose 32%, while burger menu prices increased only 14%, suggesting restaurants are strategically managing highly visible menu prices.
LSR pricing is more volatile. Limited-service restaurants have shown larger month-to-month fluctuations in burger pricing compared to full-service operators.