In partnership with OpenMedias, Focus Entreprises on BFMTV showcases inspiring French success stories and innovative companies. Recently, the show featured Datassential, a leader in data-driven solutions for foodservice professionals.

In a special segment, Mathilde Wessels interviewed Datassential’s Vice President of Customer Experience, Raphaelle Agier, and Geraldine Amsellem, Director of Sales for Francophone Markets at Datassential. They explored how data is revolutionising the foodservice industry, helping businesses stay competitive by optimising sales strategies and market expansion.

Datassential provides an all-in-one prospecting solution, covering over 11 million operators across 70+ countries with 70+ key attributes. Our platform empowers businesses to identify high-potential prospects, refine marketing strategies, and boost productivity. Clients report increased sales effectiveness, higher win rates, and strong ROI.

The discussion also addressed key industry challenges, including inflationary pressures and the need for better sales tools. By leveraging Datassential market intelligence, businesses can streamline operations, make smarter decisions, and save time. As Raphaelle Agier noted, “Indeed, the goal of our solution is to save (clients) time.”

From trend-spotting to understanding evolving consumer preferences, data-driven insights are driving industry innovation. Datassential platform enables brands to develop, test, and refine concepts with greater speed and accuracy—helping them stay ahead in an ever-changing market.

Whether you’re a restaurant operator, foodservice brand, or supplier, this conversation offers valuable insights into how data can fuel success.

Watch the full interview now! Click the play button to start watching and learn more.

Maryline Guilleminot is the EMEA Marketing Manager for Datassential.

If you’d like more information on any of Datassential’s products that can save foodservice industry professionals time and money, click here.