The 2026 Plant-Forward Opportunity Webinar – featuring experts from Datassential, The Culinary Institute of America, BITE: Building Impact Through Eaters, and the Menus of Change University Research Collaborative – unpacks breakthrough research on plant-forward dining in today’s economy.

This year’s webinar tackles the critical challenge facing operators: the plant-forward value equation. Consumer openness has rebounded to four-year highs at 54%, but operators face a paradox. Consumers expect plant-forward to cost less than meat-based options, yet they’re equally motivated by quality, satiety, and indulgence.

In this one-hour session, industry experts share real-world commentary on what “good value” actually means for plant-forward and how to position your menu to capitalize on it.

LEARN ABOUT:

• The value paradox decoded: 64% think plant-forward is overpriced, yet 67% say taste matters more than price
• Two distinct markets: Premium buyers (quality-focused, younger, higher-income) vs. Price-Conscious buyers (affordability-focused, older, lower-income) need different strategies
• Mixed-protein as a gateway: 64% of consumers are open to trying more mixed-protein dishes
• Combo meals work: Half of consumers would order plant-forward more often if offered in value meals or combos

Complete the form to watch the webinar on demand.