Thanks to the partnership with Datassential, NUMU is now prepared for and is activating sales conversations that establish their small company as the most dependable and data-backed partner in their product category. Backed up Datassential data, NUMU is capable of being a true ally with their customers by supporting their needs in a multitude of ways beyond the transaction, by providing intelligent data-driven direction for overall development in promotions, demographics, trend insights, menu development, and more. Datassential’s data allows the NUMU team to know the food industry intimately and have insights into “knowing what they don’t know,” which allows them to work from a powerful service mindset with their customers.

Datassential data was used to inform NUMU’s sales materials for the foodservice channel, effectively demonstrating the potential of the plant based cheese category and the value NUMU delivers. NUMU’s partnership with Datassential has had nearly immediate sales benefits, too, as Tom was able to secure over 12 sales calls with top restaurant and C&U operator prospects following a recent conference because he was able to speak intelligently with attendees about the category and their challenges, demonstrating NUMU’s position as a well-informed leader in the space.