The recovery has begun, and Datassential is here to help. We are providing all of our Coronavirus related reports and resources, as they’re ready, free of charge. In doing so, we hope these reports will help you and your customers confidently navigate each new moment.

 

Just let us know who you are with a quick form, and you will have instant access to download any of our resources. Please feel free to share these reports broadly, both within your organization and with colleagues through the food industry. By sharing information, we can all do our part to help the industry find its way forward.

WHAT’S NEW

Report 30 | 8.7.2020

Priorities

Download  PDF  |  PPTX

Report 29 | 7.31.2020

Operators Dig In

Download  PDF  |  PPTX

Report 28 | 7.24.2020

Temperature Check

Download  PDF  |  PPTX

Hyper LOCAL Insights

7.22.2020

Download  PDF  |  PPTX

Webinar 13 | 6.26.2020

The Magnificent Seven

Download PDF  |  PPTX

Watch the Recording

Report 27 | 6.26.2020

Finding Our Way

Download  PDF  |  PPTX

Chain LTO Meal Bundles

6.25.2020

Download  PDF  |  PPTX

Chain LTO Dining

6.25.2020

Download  PDF  |  PPTX

THE ROAD TO RECOVERY

a 30,000-foot view on the COVID-19 pandemic’s effect

 

 Understand the impact across all of foodservice, and what consumers, operators, and food manufacturers need right now as we begin the road to recovery

It won’t be a straight line from this roadblock back to growth and menu innovation, but it is the way forward

THE FOODSERVICE COVID IMPACT MODEL

(measure impact and plan for the future)

 

Datassential and IFMA are proud to bring you the latest in forecasting and mapping the impact of COVID-19 on the foodservice industry and making it accessible for all.

Download User Tips  |  PDF

The ONE TABLE Community  |  200+ Companies, One Table

Datassential brought together more than 200 leading restaurant chains and foodservice suppliers to co-design vital new research to help our entire industry recover. ONE TABLE has been community-driven, collaborative effort generating incredible new insights, and we’re ready to share the most important learnings.

ONE TABLE Consumer

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An exploration of how U.S. consumers are responding to COVID-19 and purchasing food away from home, and what they plan to do going forward. Learn what safety measures foodservice operations need to have in place to make consumers feel most comfortable dining in again and how to best communicate with diners.

ONE TABLE Operator

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An exploration of how foodservice decision-makers (restaurant and on-site owners, managers, etc.) are responding to COVID-19 restrictions, and how they plan to reopen their foodservice locations. Learn what kind of help operators say they need to reopen successfully.

Report Series

Report 1 | 3.12.2020

The Impact on Eating

Download  PDF  |  PPTX

Our first report was fielded with consumers across the nation to get a read on people’s attitudes toward eating and dining out as Coronavirus fears escalate as well as understand the implications for foodservice operators.

Report 2 | 3.17.2020

Fear & Response

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From March 10 to March 14, consumers’ familiarity with and worries about coronavirus rose sharply, with 49% now very concerned for their own personal safety during this pandemic (up from 41% only four days earlier).

Report 3 | 3.19.2020

Into the Home

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Since Datassential’s last consumer study, the wave of dining room closures across the country gained strength, with mandates from the governors of 24 states, to guidelines against in-person visits from the White House.

Report 4 | 3.24.2020

Hands Off

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Carryout and souped up cleanliness are new table stakes. But what else can restaurants do to comfort customers and maintain trust.Our 4th report helps industry dives into packaging consumers trust with suggestions for providing more reassurance around food safety.

Report 5 | 3.27.2020

Sheltered

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As consumers adapt to sweeping shelter-in-place orders and adjust to their “new normal,” understand the role food plays in establishing normalcy and comfort in the face of crisis. And uncover how supporting consumers and operators may actually be a two-way street.

Report 6 | 3.31.2020

Healthcare Operators

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Many of the current struggles are a shared experience across foodservice operators. Identify the unique challenges facing the operators on the frontlines of the COVID-19 crisis and how the industry can help – dive into healthcare operators.

Report 7 | 4.1.2020

Pent-Up Demand

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What will life look like on the other side of a pandemic? Our latest research explores how consumers feel and what new behaviors may be adopted in the early days of a post-Coronavirus world – cautiously cleanly, and a heavy emphasis on comfort will be key.

Report 8 | 4.3.2020

The Operator Story

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Sales are down an average 65% across the whole industry, but it’s not the same story for everyone. In Report 8, hear directly from operators on how their businesses have been turned upside down by Coronavirus and social distancing, and what it means for all of us.

Report 9 | 4.6.2020

C&U Operators

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College & University operators face unprecedented changes daily, sometimes multiple times per day. For the remaining on-campus operations, the game has completely changed. In Report 9, learn about the impact COVID-19 has on the C&U space.

Report 10 | 4.8.2020

Making Money Move

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In addition to a public-health crisis, the economic catastrophe resulting from Coronavirus has accelerated. Amid mass layoffs and furloughs, how is economic uncertainty affecting people’s food choices and habits? Help is on the way, but how much will it flow to the foodservice industry?

Report 11 | 4.10.2020

Reinvention

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As concerns grow among Americans dealing with social distancing and economic uncertainty, restaurants are developing more creative ways to get their food into people’s homes. Which innovations are hitting home with consumers, and how can operators call the right plays?

Report 12 | 4.13.2020

K-12 Operators

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Like many channels, K-12 operators face a unique set of challenges, but many remain optimistic. Though classrooms have closed, the need for those students who rely meals didn’t end when the doors closed. In the latest channel report, dig into the shifts in the service model and the needs of K-12 operators.

Report 13 | 4.16.2020

Money Matters

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As Coronavirus concerns continue to stretch on, consumers are stretching their budgets. How can the food industry begin to address customers’ overwhelming financial anxieties? Understand how people view their situation, where they’ve cut back, and where their money will go when recovery begins.

Report 14 | 4.20.2020

The Trust Issue

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While states grapple with the decision to end shelter-in-place orders, attention is shifting towards rebooting the economy. Report 14 explores what operators will need to do to lock down trust with consumers as we speed towards a reopening.

Report 15 | 4.23.2020

Ready or Not

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Conversations around reopening are top of mind with consumers and in the media. How will consumers respond to reopening the economy as we go forward? What can restaurants do to reassure them that dining in will be safe? Learn more in Report 15: Ready or Not.

Report 16 | 5.1.2020

The Human Condition

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Now that states are trying to reopen, consumers’ feelings once again run the gamut from fear to excitement to uncertainty, but restaurants can still find ways to address that tension through service and outreach stressing community building. Learn more in Report 16: The Human Condition.

Report 17 | 5.8.2020

The Next Phase

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On the brink of non-essential businesses reopening, how has living with and living through the crisis for another month impacted how consumers will ease back into restaurant dining, and what can operators do to make it a satisfying experience? Learn more in Report 17: The Next Phase.

Report 18 | 5.13.2020

Where’s the Meat

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As cases of the coronavirus continue to spread, U.S. meat plants have been hit especially hard, which is being felt in grocery aisles and at restaurants. As meat shortages become more of an issue, how will consumers prepare, and what can restaurants do to keep them as customers?

Report 19 | 5.20.2020

Here I Come

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As constraints start to ease up, what will Americans choose as “the way I eat now,” and will it include newly adopted COVID behaviors? How can restaurants stay relevant as we move into this next phase?  Learn more in Report 19: Here I Come.

Report 20 | 5.22.2020

Health at Home

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In the past few months, COVID has challenged nearly all facets of our lives. How has the pandemic changed consumers’ attitudes and behaviors around health and wellness? How can restaurants help them stay the course? Find out in Report 20: Health at Home.

Report 21 | 5.27.2020

Operators Adjust

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Almost two months have passed since Datassential checked in with the state of foodservice operators’ businesses. During that time, operators’ battle plans for the long haul are taking shape. Uncover the latest operator-focused research in Report 21: Operators Adjust.

Report 22 | 5.29.2020

Pain Points

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With all the added steps and precautions when it comes to getting food, what do consumers consider their biggest pain points, and how can restaurants address these to make the process more turnkey once again? Learn more in Report 22: Pain Points

Report 23 | 6.4.2020

Not Out of the Woods

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The CDC recently released new guidelines stating that the virus spreads easily between people, but not easily in other ways, including touching surfaces or objects.  As the economy reopens and restaurants prepare for more business, what will diners expect in light of the new CDC guidelines?

Report 24 | 6.10.2020

COVID Fatigue

Download  PDF  |  PPTX

For the first time in three months, the Coronavirus is no longer front and center amid recent events surrounding Black Lives Matter protests. While Americans aren’t prepared to completely unplug from COVID news, they are ready to expand their focus to other important topics. Learn more in Report 24: COVID Fatigue

Report 25 | 6.12.2020

Business & Industry Operators

Download  PDF  |  PPTX

Unlike their restaurant counterparts, B&I operators are less likely to be limited by government restrictions — and are more likely facing the uncertainties of remote work and a recession. As employees return to offices, B&I operators will have to adapt to consumer concerns. Learn more in Report 25: Business & Industry Operators.

Report 26 | 6.19.2020

Resilience

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At a time when many serious issues seem to be converging at once, Americans are more ready than ever for some mental escape. As restaurants reopen, eating in will be a bright spot for diners, even though they readily admit that it won’t be quite the same with precautions. Learn more in Report 26: Resilience

Report 27 | 6.26.2020

Finding Our Way

Download  PDF  |  PPTX

As restaurants hit the reset button to get back up and running, we thought it would be helpful to take stock in what we’ve learned to date. Here are five key lessons and potential opportunities to help restaurants successfully navigate this new era of eating out. Learn more in Report 27: Finding Our Way

Report 28 | 7.24.2020

Temperature Check

Download  PDF  |  PPTX

People have their masks on and their eyes open, but how else are they changing their behaviors as the crisis drags on? How can the food industry best serve customers who are wary and weary of COVID-19? Learn more in Report 28: Temperature Check.

Report 29 | 7.31.2020

Operators Dig In

Download  PDF  |  PPTX

Many indicated it will take at least another six months before traffic recovers to pre-pandemic levels. With nothing to do but settle in, what are operators going to do to maintain the business they’ve won back and sustain? Learn more in Report 29: Operators Dig In.

Report 30 | 8.7.2020

Priorities

Download  PDF  |  PPTX

While Americans were feeling more confident in how to stay safe and ready to start focusing on other important issues, the explosion of new cases has shifted priorities back to the pandemic.Will people revert to a more cautious stance, and what can restaurants expect as dining rooms are finally back open?

Interviews and Videos

Interview | 3.20.2020

The Psychology of a Pandemic

Watch the Recording

Transcript Available Here

Join Marie Molde as she interviews world-renowned psychologist and leading expert in disgust, Dr. Paul Rozin on Coronavirus and the lasting impact it may have on the world and particularly, the food industry.

Interview | 4.3.2020

The Independent Operator

Watch the Recording

Transcript Available Here

Trendologist Mike Kostyo interviews Plate Magazine’s Chandra Ram and Zoe Schor, chef-owner of Chicago’s Split-Rail restaurant. Dive into how operators are adapting to off-premise operations, how consumers can help, and what the industry may look like post-COVID-19.

Webinar 1 | 4.3.2020

Refusing to Shut Down

Download the Slides  PDF  |  PPTX

Watch the Recording

Join us, in collaboration with IFMA, as we shed light on what operators are doing to adapt to new realities of forced closures and social distancing, and what manufacturers and suppliers can do to help.

Interview | 4.8.2020

The Economics of a Pandemic

Watch the Recording

Transcript Available Here

Join Marie Molde as she interviews Economist Russell Walker as they delve into how the COVID-19 pandemic is currently disrupting the world economy, while covering the stimulus push, unemployment projections, and the lasting effects on the food industry.

Webinar 2 | 4.10.2020

Extreme Adaptation

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Watch the Recording

In the second episode, access the latest in consumer research surrounding the impact of COVID-19 on the food industry and understand the extreme adaptation that brands and operators are undergoing to pivot operations in the current climate.

Interview | 4.14.2020

Food Safety During COVID-19 Part 1 (two-part series)

Watch the Recording

Join Marie Molde for a two-part series diving into food safety. In part one, Marie interviews food safety expert Dr. Hal King to discuss the impact of COVID-19 on food safety as well as food handling, limiting the spread of the virus, and how dining experiences may shift post-coronavirus.

Webinar 3 | 4.17.2020

Money Matters

Download the Slides  PDF  |  PPTX

Watch the Recording

In the third episode of our webinar series, we shifted our focus with Colleen McClellan to what the future holds – what the roadmap to recovery looks like, how will consumers spend their money during and after recovery, and more.

Interview | 4.20.2020

Food Safety During COVID-19 Part 2 (two-part series)

Watch the Recording

Join Marie Molde in her interview with food safety expert Mary Angela Miller as they discuss how food safety has and will be affected, how food should be handled and cooked, sustainability being at odds with delivery, and the impact to dining experiences going forward.

Webinar 4 | 4.24.2020

Back to the Future

Download the Slides  PDF  |  PPTX

Watch the Recording

In the fourth episode of our webinar series, we’re going back to the future and looking at the lessons from 2008, and it’s impact on restaurants and recovery as a reference point. What will restaurants will look like as we reopen? What are the tactical steps that operators can take?

Webinar 5 | 5.1.2020

And So It Begins

Download the Slides  PDF  |  PPTX

Watch the Recording

In the fifth episode of our webinar series, we shed light on what innovation looks like in a freshly opened world, including what consumers are looking for, what operators and restaurants are doing, and approaches from around the world for inspiration.

Webinar 6 | 5.8.2020

Tales of the Firefly

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Watch the Recording

In our sixth episode, we’re getting granular around closure and opening data across the U.S. and what it means for operators – what has opened, temporarily closed, or permanently closed at state and local levels.

Webinar 7 | 5.15.2020

What Consumers Want

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Watch the Recording

In our seventh episode, we dove into “What Consumers Want,” with the newest data on consumer desires and expectations around food shopping, ordering, and dining experiences, as well as tactical points on reopening.

Webinar 8 | 5.22.2020

Here I Come

Download the Slides  PDF  |  PPTX

Watch the Recording

Our eighth episode uncovered the critical lessons from the grand reopening in “Here I Come.” Join us for an intensive look into what reopening looks like for restaurants with Datassential’s Mike Kostyo and Renee Lee Wege.

Webinar 9 | 5.29.2020

All Fired Up

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Watch the Recording

Datassential brought together a community of more than 200 leading restaurant chains and suppliers to co-design vital research to help our entire industry recover – we call it ONE TABLE. Join us for our ninth episode, where we dive into the results.

Interview | 6.2.2020

The Psychology of a Pandemic 2

Watch the Recording

Join Datassential’s Marie Molde as she reconnects with world-renowned psychologist, Dr. Paul Rozin on the impact COVID-19 may have on the world, especially the food industry. Topics such as how people form habits, why we yearn for comfort foods in times of crisis, and if we will forever have a focus on sanitation are discussed.

Webinar 10 | 6.5.2020

A New Chapter

Download the Slides  PDF  |  PPTX

Watch the Recording

This week we dive into more of our ONE TABLE consumer and operator research. Operators have identified that they want to make changes. Uncover some of the most significant ways in operators are turning towards suppliers.

Interview | 6.4.2020

Food as Medicine + Immunity

Watch the Recording

Join Datassential’s Marie Molde as she interviews Dr. Justine Horne, a registered dietitian with a Ph.D. in healthy aging and an expert in nutritional genomics and Maria Caranfa, an award-winning registered dietitian, recently named one of the top R.D.s making a difference.

Webinar 11 | 6.12.2020

United + Inspired

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Watch the Recording

This week’s webinar includes the newest round of COVID research and then dives into consumer sentiment around the current protest movement.  We’ll also examine how food brands are responding to the call for racial justice and spotlight amazing black-owned restaurants around the country.

Webinar 12 | 6.19.2020

Game On!

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Watch the Recording

As the economy reopens at an accelerated pace, this week’s webinar dives into what consumers and operators want and expect in our new reality, including the latest Datassential consumer and operator research, tips for approaching consumer concerns, and what the future of digital innovation holds.

Webinar 13 | 6.26.2020

The Magnificent Seven

Download the Slides  PDF  |  PPTX

Watch the Recording

This week’s webinar focuses on an intensive investigation into all of our coronavirus-specific research. We focus on 7 key lessons with 7 of Datassential’s experts to uncover what we’ve learned through our COVID research and how those lessons can shape the path forward.

Restaurant Traffic Briefings

Traffic Briefing 1

3.25.2020

Download  PDF  |  PPTX

Traffic Briefing 2

3.27.2020

Download  PDF  |  PPTX

Traffic Briefing 3

4.1.2020

Download  PDF  |  PPTX

Traffic Briefing 4

4.3.2020

Download  PDF  |  PPTX

Traffic Briefing 5

4.6.2020

Download  PDF  |  PPTX

Traffic Briefing 6

4.9.2020

Download  PDF  |  PPTX

Traffic Briefing 7

4.14.2020

Download  PDF  |  PPTX

Traffic Briefing 8

4.23.2020

Download  PDF  |  PPTX

Traffic Briefing 9

4.30.2020

Download  PDF  |  PPTX

Traffic Briefing 10

5.11.2020

Download  PDF  |  PPTX

Traffic Briefing 11

5.15.2020

Download  PDF  |  PPTX

Traffic Briefing 12

5.21.2020

Download  PDF  |  PPTX

Traffic Briefing 13

5.26.2020

Download  PDF  |  PPTX

Traffic Briefing 14

6.2.2020

Download  PDF  |  PPTX

Traffic Briefing 15

6.8.2020

Download  PDF  |  PPTX

The Connection | Connecting COVID Research to SNAP! Tools

Hyper LOCAL Insights

7.22.2020

Download  PDF  |  PPTX

Identify popular beverages at the state level using our latest reopening tracker (7.22.2020) and Datassential’s LOCAL database

Hyper LOCAL Insights

6.18.2020

Download  PDF  |  PPTX

Identify popular regional dishes at the state level using our latest reopening tracker (6.18.2020) and Datassential’s LOCAL database

Hyper LOCAL Insights

6.11.2020

Download  PDF  |  PPTX

Identify popular regional dishes at the state level using our latest reopening tracker (6.11.2020) and Datassential’s LOCAL database

Hyper LOCAL Insights

6.2.2020

Download  PDF  |  PPTX

Identify popular regional dishes at the state level using our latest reopening tracker (5.19.2020) and Datassential’s LOCAL database

Hyper LOCAL Insights

5.26.2020

Download  PDF  |  PPTX

Identify popular regional dishes at the state level using our latest reopening tracker (5.26.2020) and Datassential’s LOCAL database

Hyper LOCAL Insights

5.19.2020

Download  PDF  |  PPTX

Identify popular regional dishes at the state level using our latest reopening tracker (5.19.2020) and Datassential’s LOCAL database

Chain LTO Meal Bundles

6.25.2020

Download  PDF  |  PPTX

Understand the top dishes by item type (family meal bundles, heat & eat, and meal kits) from April & May top chain LTOs using Datassential’s SCORES database

Chain LTO Dining Preference

6.25.2020

Download  PDF  |  PPTX

Understand the top dishes by dining preference (to go/drive thu, delivery, restaurant) from June top chain LTOs using Datassential’s SCORES database

Chain LTO Dining Preference

5.29.2020

Download  PDF  |  PPTX

Understand the top dishes by dining preference (to go/drive thu, delivery, restaurant) from April top chain LTOs using Datassential’s SCORES database

Additional Resources

Reopening Tracker

Restaurant reopenings by state as of 6-18-2020

Download  PDF  |  PPTX

Reopening Tracker

Restaurant reopenings by state as of 6-11-2020

Download  PDF  |  PPTX

Reopening Tracker

Restaurant reopenings by state as of 6-2-2020

Download  PDF  |  PPTX

Reopening Tracker

Restaurant reopenings by state as of 5-26-2020

Download  PDF  |  PPTX

Reopening Tracker

Restaurant reopenings by state as of 5-19-2020

Download  PDF  |  PPTX

Reopening Tracker

Restaurant reopenings by state as of 5-12-2020

Download  PDF  |  PPTX

Reopening Tracker

Restaurant reopenings by state as of 5-5-2020

Download  PDF  |  PPTX

Top 250 Chain Tracker

Download  PDF  |  PPTX

Unit closures as of 5-28-2020

Top 250 Chain Tracker

Download  PDF  |  PPTX

Unit closures as of 5-15-2020

Top 250 Chain Tracker

Download  PDF  |  PPTX

Unit closures as of 4-24-2020

Top 250 Chain Tracker

Download  PDF  |  PPTX

Unit closures as of 4-16-2020

Which brands are found predominantly in democratic vs. republican governor states?

Download  PDF  |  PPTX

Closure Tracking

Bar and dine-in service closures as of 4-10-2020

Download  PDF  |  PPTX

Closure Tracking

Bar and dine-in service closures as of 4-3-2020

Download  PDF  |  PPTX

Closure Tracking

Bar and dine-in service closures as of 3-25-2020

Closure Tracking

Bar and dine-in service closures as of 3-20-2020

FoodBytes | March 2020

Operator Response to COVID-19

See how the industry is banding together and adjusting business strategies in the wake of COVID-19